New Pope not a social media maven
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BUENOS AIRES, Argentina—Pope Francis has 1.2 billion followers in the Roman Catholic Church, but he’s not following a single one of them on Facebook or Twitter.
In a fast-paced, globalized world in which billions send e-mails, share photos on smartphones and get their instant news online, the newly elected Pope still uses a typewriter for work. On his time off, he follows the games of his favorite soccer club on the radio.
Yet, even though he’s not busy chatting, poking and commenting online, the Pope recognizes the importance of technology in today’s world.
As a cardinal, Francis had a Facebook account, although he didn’t manage it himself, and he blessed the creation of a virtual parish where many could join in prayer online.
“The cardinal didn’t understand any of that but I explained it to him. I showed him the computer screen … He looked at the site and authorized us to pray to the Holy One, online,” said Guillermo Marco, the Pope’s former spokesman.
“He’s a man who likes to listen,” Marco said. “As cardinal, many would ask to get an audience with him. They’d talk for 45 minutes straight and he’d stay quiet. Then, he’d say three phrases. In modern terms you could say that he’s very Twitter-like.”
Francis seems likely to follow the Vatican’s social media strategy to help with missionary outreach. In a 2012 interview with Vatican journalist Andrea Tornielli, then Cardinal Jorge Mario Bergoglio said the Church in Argentina knew well that digital outreach was necessary to reach the faithful.
“We try to make contact with families that don’t come to church. Rather than being a church that welcomes and receives, we try to be a church that goes outside to men and women who don’t come to us, who don’t know us or are indifferent to us,” he said.
Organizing Masses in public squares is part of that, but there’s more.
“We also try to reach those farther away by digital means, using the Web and brief (text) messages,” he said.
Pope Benedict XVI joined the Twittersphere late last year tweeting from a personal account along with the world’s celebrities, leaders and ordinary folk.
Many were expecting Francis to take over Benedict’s Twitter handle, but few knew that he wasn’t tech-savvy.
Even if he takes the account, it is unlikely that Francis himself will type his punchy one-liners about reaching out to the poor and ending corruption into 140-character bites.
The 85-year-old Benedict, who didn’t carry a cell phone and wrote longhand, left that job to one of his aides.
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