Apple apologizes after China outrage



BEIJING – Apple chief executive Tim Cook has apologised to Chinese consumers after the US technology giant was subjected to a barrage of criticism in state-run media over alleged “arrogance” and double standards.

China is Apple’s second-biggest market, and its iPhones and other products — many of them made in the country — are highly popular, although it faces fierce competition from South Korea’s Samsung.

State media, particularly the People’s Daily, the Communist Party’s mouthpiece, have carried a series of attacks on Apple over its customer service and returns policies, although some users expressed support for the company.

In a Chinese-language letter to “respected Chinese consumers” issued on the company’s website late Monday, Cook said Apple had “profoundly reflected on the opinions” expressed over its policies in the country.

“We realized that the lack of external communication during the process has led the outside world to think that Apple was arrogant and did not care or paid no attention to consumers’ feedback,” he said.

“We sincerely apologize for any concerns or misunderstanding this has caused to consumers.”

Cook, who took over as Apple’s CEO from founder Steve Jobs in August 2011, added that the firm would revise some warranty policies and had “many things we have to learn” in terms of operating and communicating in China.

“We have always respected China in an unparalleled manner and Chinese consumers have always been our priority among priorities,” said Cook.

The People’s Daily ran critical items for five consecutive days last week, at one point urging consumers to “strike away Apple’s unparalleled arrogance”, after condemnations on state broadcaster CCTV.

But users of China’s Twitter-like weibos were split, with some backing Apple and saying state-owned Chinese firms deserved more criticism for poor service.

An Apple spokeswoman declined to comment further on the letter Tuesday, saying: “Tim’s letter (has) a lot of information there and that is our official statement.”

Get Inquirer updates while on the go, add us on these apps:

Inquirer Viber
  • Tags:

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.


    sigh.. at least si Tim Cook.. marunong mag-isip… apologize lang but take their money.. tayo puro tapang wala namang ibubuga.. in the end, tayo ang talo

  • Val Sor

    Fine. But as for us, let us boycott Made In China products. Every dollar you pay for a Chinese product, 60 cents of that goes to Chinese government coffers they use to build up Chinese Navy that invades our territory in Spratlys and Panatag Shoal. Let’s make no mistake, boycott Made In China now!


      dont you understand?? Aside from food and air, everything is made in China!

      • indiosbravos2002


    • indiosbravos2002

      HTC at cellphone casing na lang ng iphone ang gawa sa Taiwan. Even them are being claimed by mainland China as their territory

  • tagahuron

    And where’s the outrage over Chinese RAMPANT violations on US copyrights from commerce to military secrets???

  • DakuAkongUtin

    If it affects their profit margin , then these whiteazzes will try to please their customers. Other than that they are as sleazy and greedy.

  • BatangSingapore

    HAHAHHAHAHA para na rin sinabi ni Tim Cook hoy china eto candy… sabay supalpal sa bunganga at presto tatahimik na ang mga intsik beho.

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:

c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


editors' picks



latest videos