YouTube says the battle with TV is already over

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Google Executive Chairman Eric Schmidt gestures during an interactive session with group of students at a technical university in Yangon, Myanmar in March. AP

NEW YORK—YouTube vs. TV? YouTube says the battle — if there ever was one — is over.

In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace television watching. Instead he declared: “That’s already happened.”

Schmidt says “the future is now” for YouTube, which recently passed the milestone of one billion unique visitors every month. But, he adds, if you think that’s a large number, “wait until you get to six or seven billion.”

YouTube billed the event, which was part of a week of digital media “NewFronts,” as a “brandcast.” YouTube presented itself as a new video entity unlike TV, one with global reach, community engagement and more 18- to 34-year-olds than any cable network.

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  • EC

    You Tube will never replace the boob tube. There are just too many boobs in the world for that to happen.

  • http://www.facebook.com/rodolfo.garcia.16940 Rodolfo Garcia

    YouTube is like passing by an avenue of neon signs where you . . . well, pass by. It will never make for an extended, absorbed viewing like what you do when you sit in front of your television watching legit channel services like free TV, NatGeo, HBO.

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