Quantcast

Facebook to keep ads away from sex and violence



AP FILE PHOTO

SAN FRANCISCO–Facebook on Monday will tighten its review process to spare advertisers the embarrassment of having their ads pop-up on pages containing porn or violent imagery.

“Our goal is to both preserve the freedoms of sharing on Facebook but also protect people and brands from certain types of content,” the leading social network said Friday in a blog post.

“For example, we will now seek to restrict ads from appearing next to Pages and Groups that contain any violent, graphic or sexual content.”

The move appeared aimed at calming advertisers’ concerns about brands being tarnished by appearing on Facebook pages with offensive content.

“Prior to this change, a page selling adult products was eligible to have ads appear on its right-hand side; now there will not be ads displayed next to this type of content,” Facebook said.

The review process will be manual at first, but in the weeks ahead Facebook will build an automated system to block or remove ads from pages with controversial content.

“We’ll do a better job making sure advertising messages appear next to brand-appropriate pages and groups,” Facebook promised.








Recent Stories:

Media network stands by its report vs Purisima 23 mins elapsed 2 lawmakers want government takeover of ‘gensets’ to address power shortage 57 mins elapsed Surfer loses arm in shark attack in Australia 1 hour elapsed PNP exec to file charges vs FHM model Alyzza Agustin 1 hour elapsed Angry Birds maker Rovio says up to 130 jobs to go 1 hour elapsed Marines commander in Sulu relieved of post 2 hours elapsed Rains due to thunderstorm to continue until Saturday 2 hours elapsed Purisima slams Failon, De Castro, Davila, other ABS-CBN personalities for ‘rabid’ attacks 2 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.






Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement
Marketplace