PH records highest download for games, apps, says survey


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MANILA, Philippines – The Philippines has recorded the highest download for games and apps (applications) among countries in Southeast Asia, according to a recent survey that provides a regional and country-specific insight into mobile Internet usage.

“The Philippines has the highest download for games and apps in Southeast Asia with almost 80% of the users having downloaded a game or app last month,” said the Mobile Internet Consumer Report – Southeast Asia 2013, which was released by, a Global Mobile Ad network and emailed to media.

However, the survey said that the Philippines’ downloads for videos and music were “relatively lower than the Southeast Asia average” at 39 percent and 30 percent respectively.

The survey also said that:

* Within Southeast Asia, the Philippines has the highest proportion of mobile Internet users in the 18-24 year age category;

* The Philippines has a significantly larger pool of graduate and post-graduate mobile Internet users (54%), compared to Southeast Asia (36%);

* Mobile internet users in the Philippines have a keen interest to learn about  brands (46%) through mobile, slightly higher than the region’s average (36%);

* Ownership of consumer durables is the highest among mobile Internet users in the Philippines (48%); and

* Mobile Internet users in Philippines enjoy shopping, with three out of every four having visited a mall or market in the last month.

The two-week survey in July 2013 was conducted on over 3,000 mobile and app users from the Philippines, Indonesia, Malaysia, Singapore, Thailand and Vietnam.

According to the same report ( ), the Southeast Asian mobile Internet user is young, employed and possesses a high spending power.

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  • Nic Legaspi

    Music and videos are not usually free, as compared to games, which are mostly free-to-play nowadays. Just look at Candy Crush Saga…

  • WeAry_Bat

    The correct answer is…Those downloaded games and apps are mostly free. Also why videos and music are least downloaded.

    • Arnee

      I also started to with free games but before you know it you will find yourself spending. The app/game developers know how to make you hooked. lol.

      • WeAry_Bat

        oh yes, i remember spending so much for FB farmville and cafeworld. i hope there is a way the long neglected stuffed bear i bought in farmville, i can transfer to baby girl.

        so now, i try to endure waiting the hours for lives and coins etc. or playing the same game until i pass to the next level. one candy crush level took me more than hundred times or so up to one week, both in the app and online.

  • Pinsan_ni_Mang_Kanor

    Ok na din to instead online casino games. Pero ang mga online casino games kasi sa pinas blocked. Kung di lang blocked, malamang pinoy din ang mga parokyano nito. Ang conclusion, adik talaga tayo sa entertainmeng.

  • lexy5

    Biro lang at huwag mapikon… Is it possible that Pinoys have more time for games and apps because they are not as busy working as the others in Southeast Asia? Or maybe we have a bigger population of young people? The reason I say this is because I am so busy at work here abroad that I could not find time to play computer games or use apps unless needed for my work. Besides, I’d rather send time learning computer languages and create games than play games created by others.

    • Arnee

      It depends on priorities. Many good earning Filipinos now are young and they are not scared to spend money on technology even at the expense of other needs.

  • enteng


  • pepito gwaps

    Other nations netizens have fear of downloading games due to the fear of getting virus and hidden anti privacy related applications and their govt effort to fight piracy is very effective one. They usually use their phone in paying and buying online products and services through credit cards so they are being warned not to engage their phones in downloading unsafe games. Mobile breakdowns due to downloading virus infected games need repairs too and will cost you hundred bucks. In addition to that their mobiles are mostly under plan or in subscription with their mobile internet providers who supply them with free games and remind them of vulnerability of their net account. So it is not they don’t like games but they are hesitant to download them.

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