Lenovo sees PC market growth in hybrid models
More News from Associated Press
BERLIN – Lenovo is hoping hybrid computers — which can turn from laptops into tablets with a flip of the lid — will spur growth in the ailing PC market and win back consumers who are attracted by sleek, lightweight tablets, the company said Thursday.
To this end the Chinese company is unveiling a range of new computers based on its Yoga platform and aimed at buyers who want to be able to use their device in the office, in bed or in the kitchen.
“We see the usage model changing,” Gianfranco Lanci, president for Europe, Middle East and Africa, told reporters at Berlin’s annual IFA gadget show.
Lenovo, which acquired IBM’s computer business in 2005, became the world’s top PC maker ahead of HP in the second quarter, with a market share of 16.7 percent. But like other manufacturers, it has struggled with waning consumer demand for desktop and laptop models.
In response, Lenovo is offering more hybrid, or multi-mode, computers. Some, such as Lenovo’s new Yoga 2 Pro, can also be propped up like a tent or stand with the keyboard folded back for movie viewing and video chat.
Business and budget models, called Thinkpad Yoga and Flex, are also being released later this year.
Lenovo did present its new Vibe X smartphone and S5000 tablet in Berlin, but insisted they didn’t signal a departure from its focus on computers.
“PC is our core business,” said Lanci.
Get Inquirer updates while on the go, add us on these apps:
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of INQUIRER.net. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94