Young Again at 30
The Inquirer may have marked its third decade in the news business, but it just got even younger.
Netizens and avid online readers have nothing but kind (and funny) words for the Inquirer’s brand new look, an unprecedented move in its 30-year history and on the Philippine media landscape.
Twitter and Facebook users praised the Inquirer’s modern and decluttered layout, saying
it made the brand look fresher and even more enticing to
digital natives and the millennial generation.
“Off to bayan. Gonna buy 2 copies of PDI. Sabi nila, kalabaw daw lang ang tumatanda. Ibahin niyo si Guyito!” wrote Twitter user Kelvin Casamayor, perhaps to the delight of the ever youthful Inquirer carabao mascot.
“Inquirer just went through puberty. Love it,” Twitter user @jesspards said.
“Ang sexy po ng new Inquirer design,” @prochois tweeted.
Facebook user Abangan Grei said the newspaper had a “website effect” that “must look stunning on print,” while Ivy Antonio called the new design “fancy” and likened it to foreign newspapers.
On Twitter, former Presidential Communications Undersecretary Manuel “Manolo” Quezon III called the redesign
a “gorgeous modern look” for the Inquirer.
Former Rep. Teodoro “Teddy” Casiño also tweeted that he liked the Inquirer’s new look: “Light on the eyes, easier
to read, but still with that good old punch.”
Nostalgic
Others went nostalgic and said they would miss the old Inquirer layout, but still welcomed the redesign as a positive development.
The redesign is the 709th project and the first one in the Philippines of journalism design guru Mario Garcia Sr., founder and CEO of global media consulting firm Garcia Media.
“The new Inquirer responds to the needs of how a printed newspaper with a great journalistic tradition and a brand that is equal to none for excellence and for its role in investigative reporting adapts to the digital revolution,” Garcia said.
Inquirer Group CEO Sandy Prieto-Romualdez said the collaboration aimed to engage readers across all platforms and to ensure that “the Inquirer content is not just consumed, but experienced.”
“A redesign project of this magnitude is unprecedented in Philippine media,” she said.
