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‘Experience the Philippines’ ad a copycat?

Was the concept of the new “Experience the Philippines” TVC copied from South Africa’s tourism ad?

Hours after the Department of Tourism (DOT) released the new ad, which coincided with the celebration of the  119th anniversary of the country’s independence, netizens took to Reddit on Monday to point out the supposed similarities of the new tourism ad with “Meet South Africa,” which was launched last year.

They said the country’s “Experience the Philippines” latest video was a copycat.

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