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More Filipinos now using Internet for news, information–study


TURNING TO DIGITAL MEDIA. A Filipino student logs on to a website, one of many used to access information. AFP FILE PHOTO

MANILA, Philippines – More Filipinos are using digital media for news and information rather than listening to radio or reading newspapers and magazines, according to a study conducted by TNS, a global research company.

“TNS Digital Life 2012″ showed that 45 percent of Filipino respondents connected to the Internet compared to 36 percent who listened to radio, 12 percent who read newspapers, and 4 percent magazines.

The 2012 study showed a jump in the number of Internet users compared to 36 percent in 2011; a decrease in radio listeners who were at 40 percent in 2011; a further decrease in newspaper and magazine readers who were at 22 percent and 4 percent respectively in the same year.

Television remains the dominant medium of information with 89 percent in 2012, up from 77 percent in 2011, the same study said.

The study was based on interviews with 72,000 consumers in 60 countries worldwide from November 2011 to January 2012.

In the Philippines, TNS interviewed 1000 respondents throughout urban areas from the ABCD socio-economic classes.

The study also showed that majority of Filipinos accessing the Internet were teens and young adults, with 85 percent of Filipinos aged 16 to 20 accessing the Internet in the past four weeks, and 74 percent of Filipinos between 21 and 24 accessing the Internet in the same period.

The study also showed that families of Overseas Filipino Workers (OFWs) in the Philippines used the Internet as the primary communication medium with 81 percent, higher than mobile phones, 77 percent, and landline telephones, 24 percent.

Facebook is the primary social networking site used by 90 percent of families of OFWs to keep in contact with their relatives abroad, the study showed.

The study also showed that Filipinos accessed the Internet mostly through personal computers either at home, 50 percent, or at Internet cafes, 49 percent.

It also noted that there was an increasing number of people accessing the Internet through mobile smartphones at 12 percent.

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Tags: digital media , Information and Technology , Internet , Media , Research , TNS

  • http://pulse.yahoo.com/_5OC4T6FDZYN5RCVEAFH2YBMNSM Don

    At least dito, you can post comment on crap reporting unlike in print media. hehehe

  • http://pulse.yahoo.com/_YK5QOBO5PI44X7XRLBSGTDVMNM Asdsad

    mas maganda ang INTERNET kasi reliable, hindi tulad sa NEWS MEDIA, manipulative sometimes biased ng reporter.

    • Anonymous

      Ano ka sa newspapers din galing yun news na binabasa natin sa Internet. Kaya manipulated din lalo na ito INQUIRER bias ang balita. hehehehehehehehe.

  • Anonymous

    probably because internet in the philippines is extremely slow and therefore all you can really do read. we have the slowest internet or one of the slowest in asia.

  • http://pulse.yahoo.com/_NWTWAWQO7MWPOD75YHMUCR2IWU Mux

    In the Philippines, TNS interviewed 1000 respondents throughout urban areas from the ABCD socio-economic classes.

    The key word being URBAN. Rural folk are still more dependent on radio more than anything else for their news and information. Also, it mentioned the age bracket of the people surveyed. What about the economic bracket? I doubt if class D or E people use the internet at all.

    • http://pulse.yahoo.com/_D2WEG2RBRUIK2YLBSK2XF7B2LQ neinsager

      the same sentence you quoted says that all socio-economic classes were represented in the survey. the article didn’t mention class-specific data, but when it says “45% connected to the internet” it means 45% of all respondents across all socioeconomic classes and age brackets. that means respondents from classes C and D are included. the full report presumably contains class-specific data, although of course, only portions of the report can be included in this article. 

      moreover, the goal of the survey is not to highlight inequalities in the lifestyles of urban and rural dwellers or among the social classes. this survey is done by TNS, which is a marketing firm. obviously, the survey’s purpose is to help companies determine which kind of media reaches out to the biggest markets. given that about half (49%) of the philippine population lives in urban areas, and that most disposable income is concentrated in these places, it is perfectly understandable that they limited the survey only to urban respondents.

      • http://pulse.yahoo.com/_NWTWAWQO7MWPOD75YHMUCR2IWU Mux

        Point taken. Understood.

  • http://pulse.yahoo.com/_PPUPSBWP2WEBCCPGHRY54UCTOM Anne Torre

    It’s the best way we can follow the development back home. Sadly, most news we read are horrible and dreadful. Going home will never  be fun with the incapability and neglect of the government to maintain peace and order especially in Mindanao. The rebel atrocities are all over the island not to mention the inadequate and inefficient power that discourages business.

  • Anonymous

    If there were more intelligent radio programs that offer insightful analysis of todays events, im sure a lot more people would tune in to radio as its more convenient to listen than to read during your daily commute.

  • Anonymous

    You Don’t Say… lol

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