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Infotech

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Video creates better brand impact for Web ads
by Lawrence Casiraya

MANILA, Philippines -- Banner advertisement is a thing of the past and consumer surveys prove that incorporating video into "rich media" ads creates brand impact not measured in simple click-throughs.

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SPORTS		BUSINESS
Kings seek 3-0 lead over Barako Olympic gold worth P9.5M (UPDATE) NCAA: Blazers fizzle out vs Stags, 65-48		May imports up 11%; trade deficit widens P30B for this year’s rice subsidy In Manila, cost of living has gone up
NEWS		OPINION
Catholic groups pray against passage of population bill SC opens door to graft case vs ‘Kokoy’		Letters to Mixed Media De Venecia’s courage to be tested Separating Church and State, fact from fiction
SHOWBIZ AND STYLE		GLOBAL NATION
Cautionary notes on Cinemalaya’s success High-end residential condos in demand, says consultancy firm So you want to color your own hair?		Filipino, Russian oil workers seized in Nigeria -- sources Board topnotcher: 'Essence of nursing is to care' Filipino, 4 others killed, three missing in Greek ship fire
TECHNOLOGY
Video creates better brand impact for Web ads Filipino Xbox players recognized as Microsoft MVPs Hackers get hold of critical Internet flaw