outbrain
Close  

South Korea’s mud festival goes online

/ 05:11 PM July 15, 2020

Poster for 2020 Boryeong Mud Festival. Boryeong Festival and Tourism Foundation via The Korea Herald/Asia News Network

SEOUL — The Boryeong Mud Festival will be held online this year starting from Friday, due to the continued spread of COVID-19.

The annual celebration of mud along its sandy beach in South Chungcheong Province has become the most popular festival in Korea with foreign participants, with 380,000 of the 1.81 million participants last year being foreigners. Mud wrestling and the mud slide are highlights of the annual festival that also aims to promote the beneficial properties of Boryeong mud.

ADVERTISEMENT

For this year, festival participants are being asked to use their imagination as the festival goes online.

With “Your Imagination” as this year’s theme, Boryeong has planned numerous online events during the festival period that runs through July 26, bringing the festival to homes.

FEATURED STORIES

A concert featuring trot singer Hong Jin-young and Han Ga-bin, among others, will be livestreamed through the festival website — mudfestival.or.kr — during the festival. Also, a special filter that makes people appear to be covered in mud has been created by Snow, a photo filter app, in collaboration with festival organizers for people to use and upload to social media for a chance to win prizes. Participants who have been to the festival in previous years can also win prizes by uploading photos from previous festivals through an event called Remember Mud Festival.

Festival organizers have also prepared two mud-experience packages to use at home. One package contains a mini air-inflated pool, mud powder, mud clay pack, mud soap and three different colored mud samples, while the other package does not include the pool. Over 1,700 packages have sold out since their release on June 30, reflecting anticipation for the at-home version of the popular event.

In addition, Afreeca TV streamer Daeryuknam has been invited to be an avatar for people at home and show himself visiting and experiencing tourist attractions in Boryeong, along with the mud. Boryeong also started a mud bucket challenge, in which people post videos of themselves pouring a bucket of mud over their heads, as an act to wish for the festival’s success.

The festival will be held from Friday to July 26.

For more news about the novel coronavirus click here.
What you need to know about Coronavirus.
For more information on COVID-19, call the DOH Hotline: (02) 86517800 local 1149/1150.

The Inquirer Foundation supports our healthcare frontliners and is still accepting cash donations to be deposited at Banco de Oro (BDO) current account #007960018860 or donate through PayMaya using this link .

TOPICS: Boryeong Mud Festival, coronavirus, Coronavirus Outbreak, Coronavirus Pandemic, COVID-19, Online, South Korea, technology
Read Next
EDITORS' PICK
MOST READ
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2020 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.