Drivers stay pedestrian when it comes to car colors

Grayscale shades (black, white and gray) are by far the most popular car colors in the United States. Image: IStock/Grafissimo via AFP Relaxnews.

More than three quarters of cars sold in the United States are white, black, gray or silver, according to data published by the iSeeCars.com website. It follows a previous study a few years ago from the DuPont industrial group, which cited these hues as the most popular car colors worldwide.

As well as being generally inoffensive, white, which accounts for almost one quarter of cars sold in the U.S., has the advantage of being one of the easiest colors to maintain, while also hiding dirt better than many other colors.

Other popular car colors include black (over 23% of sales), gray (15.5%) and silver (14.5%), possibly because drivers are less likely to get bored with these muted shades.

When it comes to brighter hues, the most popular color is red, generally associated with sports cars.

Colors of cars sold in the U.S. in 2019:

1. White (23.9%)
2. Black (23.2%)
3. Gray (15.5%)
4. Silver (14.5%)
5. Red (10.3%)
6. Blue (9.0%)
7. Brown (1.4%)
8. Green (0.7%)
9. Beige (0.4%)
10. Orange (0.4%)
11. Gold (0.3%)
12. Yellow (0.2%)
13. Purple (0.1%)

To establish its ranking, iSeeCars analyzed over 9.4 million one to five-year-old used cars (with models years 2014 to 2018) sold in 2019. CC

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