Globe Rewards: Converting points into purpose
Globe prides itself with enabling customers to participate in ways to do a #GlobeofGood. The recent calamities provided new opportunities for people to share their blessings with the typhoon victims in various parts of the country. At least P1.5M Globe Rewards points were converted into cash donations for the victims of Typhoons Rolly and Ulysses through ABS-CBN Foundation and Ayala Foundation, Inc.
Year round, customers are able to use their rewards points to extend help to others. As of end – November 2020, Globe customers have collectively raised P17 million by donating their Globe Rewards points to benefit organizations and advocacies under Globe’s roster of partners that customers have chosen to support. These advocacies champion the company’s vision towards national development and advancement: environmental sustainability, disaster relief, reforestation, child protection, hunger mitigation, education, animal welfare, marine biodiversity, mental wellness and medical support. Overall, Globe Rewards has provided 14,710 meal packs to underserved families within Metro Manila and those affected by the recent calamities; enabled the planting of 9,115 indigenous trees in Mindanao, helped provide medical care to 3,594 rescued animals, provided medical support to 631 cancer patients, provided 350 educational materials on marine biodiversity to youth leaders, provided connectivity to 239 public school teachers, helped with scholarships of 7 former drug dependents, facilitated the training of mental health frontline responders, supported child welfare programs and supported the LGBTQ+ community during Pride celebration.
“We try to give our loyal customers as many options as possible to maximize their Rewards points, from data promos, food treats and digital vouchers. But we also know that together, these points matter and can help others. That’s why we are always on the lookout to support beneficiaries that represent our customers’ advocacies. We believe that the best reward for our customers is knowing that they made a difference.” shares Joey Kilayko, Head of Globe Rewards.
This is one of the ways Globe engages its customers by casting a wider net to create positive societal value and practice sustainable living. By simply donating the Globe Rewards points, each customer is able to pay it forward wherever they are.
For customers who want to help others, you may donate your Globe Rewards points to any of the 11 active beneficiaries in the Globe Rewards app. Download the Globe Rewards app on your mobile device and click on the “DONATE” banner. Select your chosen organization and corresponding denomination then press “REDEEM”. A confirmation message will be sent by 4438 upon successful donation. Download the app via https://www.globe.com.ph/rewards.html#GRewardsApp.
Globe remains committed to the 10 UN Global Compact principles and contributes to 10 of the 17 UN Sustainable Development Goals. To know more about Globe’s sustainability initiatives, visit https://www.globe.com.ph/about-us/sustainability.html.
