Instagram to scale back shopping features amid commerce retreat — report
Meta Platforms Inc’s Instagram is planning to drastically scale back its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising, the Information reported, citing an internal memo.
Staff were notified that Instagram’s existing shopping page will eventually disappear, according to the report on Tuesday.
Over the next few months Instagram will test a simpler and less personalized version of the shopping page known internally as “Tab Lite,” the Information reported.
The company would launch a public test, starting Wednesday, on the changes to its app designed to switch users to the “Tab Lite” version of the shopping page, the report said.
6 Instagram features that will be extremely useful for marketers and influencers in 2022
Facebook enables buy and sell Marketplace feature in PH
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.