25-year-old rising media mogul revolutionizes digital communication industry
The digital communication industry gets a refresh from a young chief executive and Millennial entrepreneur maximizing the power of social media platforms to explode a client’s branding and presence—whether in the space of politics, entertainment, corporate, or personal.
Gone are the days when clients solely rely on traditional public relations (PR) methods, like press releases and media pitches, 25-year-old Bran Reluao makes content that appeals to the interests and behaviors of the millennials and Gen Zs, which have been considered the largest consumer group.
Making social media his primary weapon, Reluao is taking the PR sector by storm, raking in billions of reach online, building crucial connections with the younger generations, solving communication problems, and triggering socio-political movements with impressive impact.
Through his brainchildren BranReluao & Associates and AuthorityAsia Communications Inc., the Millennial entrepreneur is making a splash in the market as he deploys innovative approaches, with strategies banking on the latest trends and algorithms to bring the client’s influence not just to the local spectators but also the global audience in no time.
Cashing in on his expertise in understanding their target audience, Reluao has a massive reach on social media platforms, hitting billions of views and billions in terms of reach for his companies’ partner brands and campaigns.
“We integrate technologically advanced systems and communication principles, to understand the client’s target audience. We use these to leverage the right technology to deliver service excellence and consumer recall,” Reluao said.
“We specialize in data-driven execution to grow our client’s online presence and deliver top-tier campaigns and solutions through our vast network of influence and partnerships with various brands,” the consultant added.
Among the success stories under his belt includes a digital campaign that sought to boost the tourism industry of a province in South Luzon. Tapping vloggers and influencers known to millennials and Gen Zs, Reluao said the province recorded a 75% jump in tourist arrivals, with the locality now being celebrated as “a hotspot for island lovers and adventurous tourists.”
Also a trusted political strategist, Reluao was able to flip the script for clients in the political arena, gaining them the needed traction online to win in the 2019 national elections. For one politician, he shared that his agency took advantage of the popularity of Facebook Live to help the candidate have “real-time communication with his constituents.”
With eyes set on dominating the industry, Millennial entrepreneur Reluao is an unstoppable force with the launch of a news platform aiming to complement the traditional media by providing a fresh perspective to delivering stories. Reluao’s latest venture is backed by veteran journalists and seasoned media practitioners to make sure that the articles being rolled out have accurate information while remaining palatable to Gen Zs and millennials.
Even at only 25 years old, Reluao’s reputation already mirrors a level of mastery in communication services that is usually built on decades-long experience, thanks to his passion for the latest advancements in the field.
“Who’s afraid of technology? Not me,” Reluao said.
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