Google wants its search engine to become more “visual, snackable, personal, and human,” according to a recent Wall Street Journal report. On May 8, 2023, the news outlet allegedly obtained internal documents that contained this plan. More importantly, it seems to be the company’s response to the growing popularity of artificial intelligence tools like ChatGPT.
That means everyone must expect significant changes to how they obtain online information. According to SEMRush, the platform has 4.3 billion, comprising more than half of the world’s population. Everyone relies on this platform daily, so we should understand its latest developments to maximize their benefits.
This article will discuss the recently unveiled upgrades to Google Search AI. These will include visual changes to artificial intelligence features like enabling users to converse with the search engine. Later, we will explore the other upcoming improvements to the online search platform.
What to expect with Google AI
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The first upgrade you’ll notice is the more streamlined design. The internal documents revealed Google wants to shift away from its classic “ten blue links.”
The tech firm aims to provide a more “visual, snackable, personal, and human” layout that appeals to younger users. Also, Google wants you to have conversations with its search engine.
The digital giant did not specify how to achieve these goals but has two options. First, Google AI could mean integrating Bard with the old search program.
Google launched it earlier this year, rushing to meet the growing popularity of ChatGPT. Unfortunately, the Bard chatbot made numerous factual mistakes during its launch trailer.
As a result, the company lost a staggering $100 billion in stock value. Google persists in its artificial intelligence goals, so it would likely improve and rerelease the bot soon.
Second, Google might launch its other AI program, codenamed Project Magi. It said the tool would be a “far more personalized experience” than its current service.
It would adapt to a user’s needs to recommend relevant information. Moreover, Magi will allow users to book flights and complete transactions.
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Specifically, the company said the Ai-powered tool would answer queries regarding “software coding and write code based on a user’s request. Google also said it may place an ad below the computer code.
The New York Times reported, “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs.” Yet, Project Magi is still under development.
Nevertheless, it “demonstrates Google’s ambitions to reimagine the search experience.” Most importantly, Project Magi “could put new AI technology in phones and homes all over the world.”
More Google AI features are coming soon
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The Wall Street Journal discussed other Google AI developments. The news site said, “Google plans to place greater emphasis on responding to queries that traditional web results can’t answer.”
For example, the new search engine may ask follow-up questions to improve suggestions. Also, it may answer queries in new ways, such as sharing TikTok videos.
Google might also show online forum posts to help users consume content in smaller chunks. As a result, the company says it needs to “refine our definition of ‘trusted’ content, especially when there is no single right answer.”
Google AI is exploring other development opportunities besides online search. For example, it is developing a generative artificial intelligence called MusicLM.
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This AI program creates songs from texts. It can create music from vague descriptions, such as “produce a hybrid of Classical and K-pop with a spacey otherworldly tune.”
MusicLM can also create tunes based on humming, whistling, or painting descriptions. As a result, the tool can create unique and unconventional music.
However, it may create songs with boring or incoherent melodies. Google admits it needs more time to hone MusicLM, so we would likely see the search engine upgrades sooner.
Conclusion
The Wall Street Journal obtained documents regarding Google’s upcoming AI objectives. The company’s alleged long-term goal is to make the platform more appealing to younger generations.
We would likely see more details at its upcoming tech conference, Google I/O. It will occur on May 10, 2023, and you can watch it for free on YouTube.
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