PUP launches research program establishing ethics in AI-use

MANILA, Philippines — The Polytechnic University of the Philippines (PUP) launched a research program which aims to develop ethical guidelines for artificial intelligence (AI), addressing the need for responsible use of AI.

“As AI technology continues to transform how we Filipinos live our lives, it is important that we ensure its responsible use and development,” said PUP president Manuel Muhi in a statement on Wednesday.

“It is also crucial that higher education institutions like PUP should be at the forefront of promoting a culturally grounded AI governance,” he added.

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According to Muhi, the program will utilize the knowledge of experts and scholars from various fields to develop guidelines and frameworks for AI governance that are aligned with the country’s values, culture, and priorities.

It will also cover various topics related to AI ethics and governance, such as: privacy and data protection, fair treatment, transparency and accountability, and societal impact assessment — while exploring the role of AI in various sectors, including healthcare, education, finance, and transportation.  

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With the program, a research-based book entitled “AI Ethics Primer for Filipinos” will be made accessible to the public for free in May 2024.

The said book, a result of collaborative endeavors involving scholars from PUP, University of San Carlos, Philosophical Association of the Philippines, and De La Salle University-Manila, would stand as one of the achievements of the program, said PUP.

Other target outputs include research works on Filipinos’ attitude, awareness and behavior on Artificial intelligence, and how Philippine media news outfits depict AI.