L’Oréal, IBM to create sustainable cosmetics with generative AI

Global beauty company L’Oréal will use IBM’s generative artificial intelligence to develop sustainable cosmetics.

Specifically, its AI foundation model will help find sustainable raw materials to produce new beauty products, reducing energy costs and waste.

IBM says this AI program will be the “first-of-its-kind in the industry, redefining AI innovation at the intersection of beauty, chemistry and technology.”

L’Oréal and generative AI

A foundation model trains on a broad set of unlabeled data, enabling it to perform various tasks and apply information from one situation to another.

L’Oréal’s AI will use numerous formulations and essential data to accelerate multiple tasks.

These include formulating new products, reformulating existing cosmetics and upscaling production. 

Moreover, IBM Consulting will help L’Oréal rethink and redesign its formulation discovery process.

This unique innovation will help the beauty brand create more sustainable products that are more closely aligned with consumer preferences and promote inclusivity. 

L’Oréal has been using artificial intelligence since 2019 when Vichy SkinConsultAI was the first to use the global brand’s AI-powered skin diagnostic. 

The tool lets consumers take selfies to detect aging signs.

Then, Vichy will analyze these along with their lifestyles and environments to recommend the right products.

In the Consumer Electronics Show 2020, L’Oréal took its AI program to the next level with Perso.

It’s a beauty tech device that uses generative AI to provide similar yet more advanced AI skin diagnoses. 

Nowadays, generative AI helps improve numerous industries outside of cosmetics.

For example, Google DeepMind assists scientists in creating new materials. 

Also, a Nobel Laureate winner recently used AI to create antivenom with a 100% success rate in neutralizing some of the deadliest cobra venoms.

Learn more about these AI innovations and more at Inquirer Tech.