Biometric ID company iProov launched a free deepfake quiz to see how well people can distinguish AI-generated people from real ones.
The tech firm initially provided this test to 2,000 US and UK consumers and found that only 0.1% of respondents correctly identified all images and videos.
READ: How to detect AI deepfake videos
More importantly, its findings emphasize the need to more effectively flag and report AI-generated content.
Deepfake quiz reveals real AI risks
The biometric company reveals that many are unaware of deepfakes, with 22% not knowing this technology before the study.
On the other hand, those who know deepfakes tend to fail at recognizing them.
Despite failing the deepfake quiz, 60% were still confident in their detection skills.
The iProov company says this false sense of security was common in young adults (18-34).
Here are some additional findings:
- Older generations are more vulnerable to deepfakes. The study found that 30% of 55 to 64-year-olds and 39% of those over 65 have never heard of deepfakes.
- Deepfake videos are harder to spot than images. Participants were 36% less likely to identify synthetic clips than fake pictures correctly.
- Most people don’t confirm the authenticity of online information. Only one in four searches for alternative information sources if they suspect a deepfake. Moreover, 11% thoroughly analyzed the source and context of info to check if it was a deepfake.
- Better awareness and reporting methods are necessary. Roughly 29% take no action when encountering a suspected deepfake, and 48% say they don’t know how to report such content. Also, around 25% say they don’t care if they find deepfakes.
“Criminals are exploiting consumers’ inability to distinguish real from fake imagery, putting our personal information and financial security at risk,” said Andrew B, iProov Founder and CEO.
“It’s down to technology companies to protect their customers by implementing robust security measures.”
Click the link above to try the deepfake quiz and see how well you can spot AI-made images and videos.
Learn more about AI deepfakes here.
