Automatic noise-cancellation in calls debuts in the Philippines

In the past, having noise-cancellation features in your calls or while listening to music was always on the hardware side. Devices such as the Samsung Buds 4 Pro or Apple’s own AirPods would have hardware-powered noise cancellation features that would drive up the price of devices. You can tell from the pricing – where regular in-ears would cost less than P2,500 while actual noise-cancellation features would bump up costs to more than P30,000 for a pair of earphones. That’s a huge hesitation In this economy. 

Now with the power of AI, a service called PureVoice can process automatic noise cancelling in calls without any hardware or installation necessary. Right now this technology is available through SMART’s Infinity program.

No need for extra hardware

Designed for everyday use, PureVoice reduces distractions such as traffic, crowds, and music, whether users are taking an important business call or catching up with family and friends. It works even on phones without built-in noise cancellation.

There is no app installation or additional setup required to use the service, and users can simply press 8# during a call to enable or disable it. Smart will also roll out PureVoice to more subscribers soon.

“Voice remains the quintessential service of any telecommunications company. While the way people communicate continues to evolve, the need for reliable, clear, and seamless conversations remains fundamental. Through PureVoice, we are modernizing voice communications and bringing it into the 5G era,” said Lloyd R. Manaloto, First Vice President and officer-in-charge of Smart.

“By introducing PureVoice to Smart Infinity members first, we are giving them early access to a new level of call clarity and reinforcing our commitment to delivering exclusive privileges that set the Smart Infinity experience apart,” said Tina D.  Montinola, VP and Head of Smart Infinity.

For more information about PureVoice, Smart Infinity members may call *800.