Facebook cracks down on insincere ‘Likes’ | Inquirer Technology

Facebook cracks down on insincere ‘Likes’

/ 02:57 PM September 01, 2012

SAN FRANCISCO—Facebook ramped up efforts Friday to get rid of “Likes” that aren’t from people genuinely interested in giving a virtual thumbs up to pages at the world’s leading social network.

“We have recently increased our automated efforts to remove Likes on pages that may have been gained by means that violate our Facebook terms” of service, the Facebook security team said in a blog post.

“These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users or purchased bulk Likes.”

Article continues after this advertisement

Facebook has long given members the ability to endorse pages at the social network by clicking on “Like” icons.

FEATURED STORIES

High numbers of Likes can give “fan count” status to pages, particularly those dedicated to brands.

“A Like that doesn’t come from someone truly interested in connecting with a page benefits no one,” Facebook said.

Article continues after this advertisement

“This improvement will allow pages to produce ever more relevant and interesting content, and brands will see an increase in the true engagement around their content.”

Facebook expected that less than one percent of the fan count on any given page would be trimmed as a result of the crackdown on “suspicious Likes.”

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

TOPICS: Facebook, Like, Social Media
TAGS: Facebook, Like, Social Media

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

This is an information message

We use cookies to enhance your experience. By continuing, you agree to our use of cookies. Learn more here.