ICT conglomerate ventures into BPO

A booming mobile Internet market and explosive growth in social media usage worldwide have prompted the publicly-listed Information Capital Technology Ventures, Inc. (ICTV) to venture into the lucrative, multibillion-dollar business process outsourcing (BPO) market with the launch of its digital media platform, NowPlanet.TV.

In a press statement, ICTV said it is set to plunge into the $373-billion BPO global market, including the $11-billion Philippine market, to offer its innovative mobile Web, digital media and business productivity solutions.

The ICT conglomerate said it will soon start round-the-clock operations for its new digital media brand, providing outsourced services in device-independent Web publishing, digital media and site management for enterprises, as well as allied business productivity solutions, such as electronic data management, credit and collection, and IT resource management. NowPlanet.TV said it offers responsive web design-based site development, creative multimedia authoring, video broadcast and uplink facilities, and editorial and content services for enterprise customers seeking to outsource their marketing or public affairs processes.

“This is the best time for ICTV to enter the lucrative BPO market because we see NowPlanet as an exceptional solution in making enterprises social and mobile, and should soon gain ground in the local and global markets,” said ICTV chairman Thomas  Aquino. ‘‘Our innovation speaks for itself and we expect the world to take notice.”

NowPlanet.TV said it builds websites through a technique called responsive web design (RWD), which adjusts automatically to provide optimal viewing experience on any computing device, be it a desktop PC or mobile phone, tablet or notebook PC. Using just one design, the responsive website can be optimally viewed on any device.

To succeed in the burgeoning mobile Web, providing a seamless experience across multiple devices is crucial, it said.

“It’s a paradigm shift. Gone are the days when we test the functionality and appearance of websites on mere desktop PC browsers,” said ICTV president for collaborative services Angelo Timoteo Diaz de Rivera. “Today, it is imperative that usability testing is done using mobile devices or else you lose a huge chunk of your Web audience.”