iPhone 5 to go on sale Sept. 21 in seven countries

Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks in front of an image of the iPhone 5 during an Apple event in San Francisco Wednesday. AP

SAN FRANCISCO—The new iPhone 5 unveiled by Apple will go on sale September 21 in the United States and six other countries, starting at $199, the company said Wednesday.

Apple marketing chief Phil Schiller said pre-orders would begin Friday and shipments would start a week later in the United States, Canada, Britain, France, Germany, Australia and Japan, and in 100 countries by year-end.