Samsung unveils 9 new products

Samsung Galaxy S4 Active. POCHOLO CONCEPCION

LONDON—Samsung Electronics has taken a lead from its competitors with constant upgrades to see what more can be done to push mobile phones, cameras, tablets and PCs to astonishing levels with the media launch of nine new products held June 19 at the Earls Court Exhibition Centre here in London.

The event, attended by hordes of journalists from around the globe, Samsung executives and industry partners, formally unveiled the following gadgets:

Galaxy NX, the first 3G/4G LTE-connected compact system camera;

Galaxy S4 zoom, the first smartphone to offer 10x optical zoom;

Samsung Galaxy S4 Zoom. POCHOLO CONCEPCION

Galaxy S4 Active, designed for rugged, outdoor use;

Galaxy S4 mini, a compact version of the original S4;

Ativ Q, a tablet which allows Android apps to be accessed from a Windows-based PC;

Ativ Tab 3, the world’s thinnest Windows 8 tablet;

Ativ Book 9 Plus, an upgrade of its predecessor which includes a Windows 8-optimized touchscreen;

Ativ Book 9 Lite, designed for mobile consumers and business travelers;

Ativ One 5 Style, an all-in-one desktop PC with full-HD touchscreen.

Guests crowded around each of the product displays to get a hands-on demo. They marveled at the NX’s interchangeable lens, “a first in the world,” with Wi-Fi connectivity, allowing users to immediately share their photos online.

Samsung NX Camera. POCHOLO CONCEPCION

We particularly liked the S4 Zoom which tremendously improves the smartphone’s capacity to focus on a camera subject up to 10 times, another “first in the world.”

The S4 Active, meanwhile, is water- and dust-proof, although it can sustain up to only 30 minutes of submersion in water at a depth of one meter. But the live demo was impressive enough, as guests dunked the phone in water and turned the power on with no damage.

No details were provided on when all the products will be available in the Philippines.

For more info on each product, log on to samsungmobilepress.com.