The power of social media marketing | Inquirer Technology

The power of social media marketing

/ 10:03 AM July 10, 2014

MANILA, Philippines – In a recent study conducted by Effective Measure, a research supplier for web audience measurement, 83 percent of Filipino respondents say that engaging in the Facebook corporate page influenced them to buy from those businesses while 72 percent claimed they are urged to buy upon seeing Facebook Ads.

Indeed, Filipinos are proving that they are one of the social media savviest countries in the world. They are also found to spend 41.5 percent of their computer time in social media versus 19.5 on news websites and 17.3 percent on service websites.


In a separate report from SocialMedia Today, Filipino internet users spend an average of four hours a day in social media, 97 percent of them on Facebook.


Facebook knew this that’s why its new algorithm that was started in 2013 has limited the organic reach of Facebook business pages to 6 percent. What does this mean? If a Facebook business page with 1,000 fans posts a status update, roughly 60 people will get to see it on their news feed.

Mediabistro had foreseen this happening since last year and made a prediction that this year companies will face more pressure to pay sponsor ads.

“It’s pretty easy formula,” mediabistro writes. “Social networks are vital medium for consumers. More brands are using social media and sponsored ads will help them connect with their target client base.”

True enough, Facebook delivers the goods. When it introduced Custom Audiences last year, it allows advertisers to tap into Facebook users who previously used their website or mobile apps.

Using this feature, for instance Zaggora, a woman’s active wear company, increased its return on ad spend (ROAS) by as high as 600 percent.

On the other hand, JackThreads, a members-only shopping community, achieved over eights time its ROAS in one campaign.


If you have a business or if you’re promoting a new product or event, social media is the best way to start. It’s cost-effective and results are quick. Plus, you won’t even have to look so far for an audience.

Learn how to market through social media! Visit or call 927-0096 now.

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TOPICS: Business, Facebook, Marketing, Social Media
TAGS: Business, Facebook, Marketing, Social Media

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