What’s in a domain name

Choosing the right domain name, the unique URL or address of particular website that defines itself from the World Wide Web, is harder than most people think.

Aside from becoming part of your branding and digital assets, a domain name is the by-word that people will use to find you or your business online.

“Your domain name should be relevant to your business, thus using your brand name is a great option,” recommends the Certified Digital Marketer (CDM) Program. “In situations where you can’t use your brand name, make sure your address helps to explain what your business offers with keywords related to your industry.”

As a general rule, keeping the domain name short and sensible is better than long ones because it’s easier to type and far less susceptible to mistakes.

“Try to find a domain name that only has one possible spelling and is easy to spell. Ideally you want your domain name to pass the verbal test—if you were to say it to somebody, they should be able to type it correctly without your help”, discussed in What Works in Websites class of the CDM Program.

Use relevant keywords and “brandable” names. Keywords will help improve your site’s ranking in search engines and give people an idea of what your site is all about.

Meanwhile, a “brandable” name establishes a distinct identity and communicates indirectly related ideas and feelings. But there are also a few issues that you have to tread carefully like the use of trademarked names, use of plurals, articles, and so forth.

Learn more about the process in website development in What Works in Websites of the CDM Program.

Log on to imadigitalmarketer.com or call 927-0096, 0928-506-5382 for more details. (advt)