Smart unveils world’s first pay-with-load service for the App Store and iTunes

MANILA, Philippines—Smart announced on Friday yet another trailblazing mobile innovation that will provide subscribers the convenience of paying for apps, games, books, magazines, music, and movies on their Apple devices using only their prepaid load or charged on top of their monthly postpaid bill.

Dubbed “Pay-With-Mobile,” the new service eliminates the need for a credit card to get paid content and make in-app purchases through the App Store and iTunes, which has long been a barrier for many Philippine users in maximizing the full potential of their Apple devices.

The service works by giving subscribers the ability to sign up for a Pay-With-Mobile number which they can use exclusively with their iTunes accounts. All app downloads, in-app purchases, and digital content bought using Pay-With-Mobile will be deducted from users’ prepaid load, or charged on top of their monthly postpaid bills.

The service will begin rolling out today, February 16, with full ability by February 18.

“Smart understands that not everyone owns a credit card, but that shouldn’t stop people from realizing the full potential of their mobile devices. This is why we have worked hard to bring this groundbreaking service to Filipino users, which we believe will further revolutionize the way they enjoy their favorite lifestyle apps and content on their devices,” said Charles Lim, EVP and Wireless Consumer Division Head at Smart. “This is yet another way that Smart is making mobile internet fun, fast, and worry-free for all of our subscribers.”

Easy, convenient and direct

Using Pay-With-Mobile, all you need is your mobile number to have endless amounts of play with Clash of Clans, have non-stop fun with all the ‘lives’ you can spend on Candy Crush, download Afterlight or purchase all the filters you want on VSCO Cam to make your photos stand out, among many others.

To get started, users only need to register by texting REG to 4949. After texting, they will receive their Pay-With-Mobile number and other pertinent account details. Once ready, users can go to the Apple ID Account Settings page on iTunes or the App Store, select “MasterCard” as their payment option, and enter the number and other details on their corresponding fields.

Once the card number is associated with the account, users can already purchase all the apps, games, movies, and music on their iphones, as well as make in-app purchases within the “freemium” app. For every successful transaction, subscribers will receive an SMS notification to inform them of the purchase.*

“With more than 1 million apps available in the app store, as well as tons of music and movie content downloadable via iTunes, users will have endless amounts of entertainment wherever they go using their Apple devices,” Lim added.

The Pay-With-Mobile service is just the latest in Smart’s commitment to bring users the best internet for all their needs, with instant and convenient access to their favorite books, movies, music, apps, and gaming content using their cellphone load or postpaid accounts.

To know more about how to use Smart’s Pay-With-Mobile service as well as the various things you can do with it, visit smart.com.ph/paywithmobile.

*A 15% premium will be charged on top of the published App Store and iTunes rates to account for VAT (value-added tax) and foreign exchange rate difference in dollars. Will soon be available to Sun Cellular subscribers.

ADVT