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Content Marketing: Why businesses need it

/ 12:10 PM May 08, 2015

CDM 2B

Content Marketing is crucial to achieve online commercial success. Truth be told, content has become the most effective way for businesses to improve their online presence and increase customer engagement. Brands can attract more consumers to visit their site by producing interesting, relevant, and shareable content.

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Content marketing by itself and in tandem with social media marketing allow businesses to connect with customers on a deeper level. Through articles, blog posts, photos, or videos, brands can cultivate relationships with their customers and even influence their purchasing habits.

Considering this and the reality that competition in business continues to intensify as more players enter the arena, there is no better time than now to learn how to leverage on the value of good content marketing.

FEATURED STORIES

The Certified Digital Marketer Program is hosting the Content Marketing Summit 2015, which aims to help content creators, publishers, and digital marketers to ideate, create, and publish relevant content.

The event will start on May 21st with a day-long Summit featuring International and award-winning speakers. This will be held at JY Campos Hall A, Bayanihan Center, Pasig City and a live demo session on online video production with BrandNewMedia at TV5 Studios on May 29th. And from May 22 to 29, there will be a supplementary online workshop on online video media planning.

The summit will tackle:

  • How to create “The Big Idea” for your content strategy
  • Applying the right framework to ensure success
  • Reintegrate content marketing into Digital PR
  • Complement your business’ online marketing with multi-content strategies
  • Build new content experiences with video

Damien Bray, Global Business Head of BrandNewMedia will kick-off the Summit on the first day with his talk on “Content Marketing Trends for 2015 and beyond.”

Jolly Estaris of Google Philippines will follow with his piece “The Hero, Hub, Hygiene Framework (A Look into YouTube Best Practices and Case Studies).”

Head of ABS-CBN’s Multi-Channel Network Dennis Lim will talk about “Creating the Next Generation of YouTube Starts.”

Carlo Ople, Managing Director of Di9it will give a lecture on “Creating a Framework for Digital PR and Content Marketing”, as well as; “Creating Content Filipinos Love.”

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Other thought-leaders taking the floor on May 21st are Merlee Jayme, Chairman and Chief Creative Officer of DM9 JaymeSyfu, BrandNewMedia Managing Director Mike Constantino, and Unilever’s Digital Manager Kichi Madlansacay.

The event will be hosted by tech journalist, multimedia producer, and digital strategist Michael Josh Villanueva.

Level-up your content marketing strategy, learn to ideate, create, and publish relevant content. Reserve your seat for this year’s Content Marketing Summit now!

TOPICS: Content Marketing, Content Marketing Summit 2015, Digital marketing, The Certified Digital Marketer Program
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