IT solutions promise increase in business efficiency, performance | Inquirer Technology

IT solutions promise increase in business efficiency, performance

By: - Desk Editor / @marletdsINQ
/ 08:48 PM June 10, 2015

“Eighty-nine percent of Fortune 500 companies from 1955 no longer exist today,” says Ronnie Latinazo, country manager of EMC Philippines. “This is an indication of disruption in the market across all industries.”

In a media briefing to introduce EMC’s new products launched at EMC World 2015 in Las Vegas recently, Latinazo laid out how technology was redefining business operations and priorities.


Latinazo explains industries face the challenges of “continuing to struggle to reduce cost but increase efficiency through traditional platforms.”

The other thing that concerns enterprises is “providing more value to the busines but with minimum risks,” he says.


About “70 percent of company budget goes to infrastructure maintenance and only 30 percent goes to innovation. Businesses need to find ways to reduce cost maintenance to put to innovation.”

“Business leaders across every industry are redefining their business models to meet customers online, engage through mobile devices and enable applications that are far more capable, intelligent and accessible,” he says.


EMC is a multinational corporation with headquarters in the United States that offers large enterprises various business solutions such as analytics, cloud computing, data storage, information security and virtualization.

EMC formed a federation with companies Pivotal, RSA, VCE and VMware to provide customer solutions and choice for the software-defined enterprise.

For companies to be able to spend more time innovating rather than maintaining existing traditional infrastructures, EMC Federation comes up with simplified solutions targeted at different aspects of businesses’ IT operations: Enterprise hybrid cloud, cloud development platform, business data and security and analytics.

Ronnie Latinazo, country manager of EMC Philippines

Ronnie Latinazo, country manager of EMC Philippines

“In the Philippines, businesses are viewing the IT department as a strategic business lever to grow their businesses,” Latinazo says.


EMC is introducing major updates to XtremIO all-flash array and the VMAX3 Enterprise Data Service Platform, which deliver breakthrough performance, automation and data service capabilities. It has also been specifically designed to dramatically reduce management overhead.

VCE is announcing Hyper-Converged RackSale Systems that enable enterprises and service providers to simplify the deployment of next-generation scale-out mobile, cloud and applications.

Latinazo explains that with this, companies can “manage the system seamlessly.”

EMC has optimized its products to deliver cloud capabilities across its portfolio, enabling customers to leverage public, private and hybrid cloud as a low-cost and flexible storage and data protection tier. EMC is extending this further with EMC CloudBoost and EMC CloudArray software that enables tiering to cloud or object storage from the VMAX3 platform, which also backs up data directly. Primary storage is protection storage.

“We are getting rid of the need to set up another back-up server,” Latinazo says.

EMC also introduced its largest data domain: Data Domain 9500 which, according to Latinazo, can back up a maximum of 1.7 petabytes data deduplication, “a specialized data compression technique for eliminating duplicate copies of repeating data.”

In 2013, EMC launched ViPR (pronounced viper) Controller storage automation software that centralizes and transforms EMC and third-party storage into one simple, extensible and open platform.

The firm will continue to sell the commercial version of Project CoprHD (pronounced copperhead) as a fully supported offering.

“We believe that next-generation technologies will provide a competitive edge, especially in improving customer experience,” Latinazo says. “IT must transform, but a large part of their investment is tied up in legacy infrastructure and applications.”

He adds that businesses should see the need to convert to digital platform if they want to “achieve efficiencies that lower cost and increase service levels to ensure highly available, always-on access to applications and data.” RC

TOPICS: EMC Philippines, IT solutions, Ronnie Latinazo
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