The future is rad: designing brands for tomorrow

It’s the age of the internet. Who you talk to can talk back to you. Does that kill TV, Print, and Radio? Would you still believe what advertisers tell us, now that the truth is just a click away? What future does that spell for advertising, for branding? Are those two the same thing now? How do you set your brand apart when everybody else is trying to be different? Even people are getting branded. Does that mean you can be famous without being talented? Will the crowd listen to you just because you’re famous? And if you are, how do you manage your reputation, when one wrong word spoken about you can ruin your future?

How do you get the young to to listen to you, when everyone is his own boss? When the uncorporation is the new thing, how do you make it work and still hit the deadlines? Or do you just live with it because it’s the future and nothing is certain? Or do things make sense again when designers create systems? Or do systems just give the lazy an excuse not to think? Are systems dead, because authentic and human and free is the new cool? Does that make Social Enterprises bandwagon jumpers, or are they the way to make business work for people? And outside the internet, what about the spaces we inhabit? How do we brand and design them. How do we build and change their identities?

Join the dialogue at I•DEN•TI•FIED, a two-­day conference with the Philippines’ influential people in media, art, design, and business. Together, we take a look at our relationship with brands, our role in the changing system, and what the future looks like for brands and branding. ADVT.