ASUS PH announces new ZenFone line-up in ZenFestival Manila

MANILA, Philippines – ASUS CEO Jerry Shen announces  the pricing and availability of the new ZenFone models in PH which includes the ZenFone Selfie, ZenFone Laser, and ZenFone Deluxe at ZenFestival Manila. The announcement is made in an exclusive event held at The Eye in Green Sun, Makati.

The event is hosted by none other than top lifestyle blogger and TV personality Ms. Kim Jones followed by a fashion show to showcase the new devices highlighting not only the performance but also the design and aesthetics of the new ZenFones.

The crowd is in for a treat as the ASUS CEO also unveils the ZenFone Max in the said event.

ZenFone 2 is a marvel of craftsmanship and engineering that is the world’s first smartphone to feature a 4GB RAM. ZenFone 2 Deluxe introduces a stunning new multifaceted polygonal design aesthetic to the ZenFone 2, offering beauty and power in abundance. ZenFone 2 Laser also includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots. ZenFone Selfie is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at both front and rear.

See the crystal miracle: Ultra-thin Ergonomic Arc design with all-new aesthetic

ZenFone 2 Deluxe has a stunning, all-new design inspired by the natural beauty of crystals. The pure-comfort Ergonomic Arc design is decorated with over 500 tessellated polygons to project a unique multifaceted allure, accented by the iconic ASUS concentric-circle detailing on the rear key.

The Ergonomic Arc design is a graceful, curved case that tapers to an incredibly thin 3.9mm at the edges to lend ZenFone 2 Deluxe a bold yet elegant look. This curvature provides exceptional comfort and a secure grip, and intuitive control and convenience is further enhanced by the rear-mounted selfie and volume-control key — ideally-positioned for the user’s index finger.

ZenFone 2 Deluxe has an incredibly-sharp and vivid 5.5-inch Full HD IPS display with a 403ppi pixel density and a wide 178-degree viewing angle, ensuring lifelike photos and videos and great-looking apps. ASUS TruVivid technology enhances display performance even more with bright, brilliant colors. The display has an ultra-narrow 3.3mm bezel, giving ZenFone 2 Deluxe a remarkable 72% screen-to-body ratio for a maximized viewing experience, and is crafted from Corning^® Gorilla^® Glass 3 for superior resistance to damage and fingerprints. An anti-fingerprint coating reduces friction by 30%, giving a luxuriously-smooth feel to touch gestures.

ZenFone 2 Deluxe is available in three unique colors — Illusion Diamond White, Illusion Polygon Blue and Illusion Smooth Pink — that, together with the beauty and customizability of ASUS ZenUI, result in a smartphone that is truly personal, both inside and out.

Pure performance: 64-bit quad-core processor, 4GB RAM and BoostMaster fast charging

ZenFone 2 Deluxe is powered by a 64-bit Intel Atom Z3580 processor clocked at a blistering 2.3GHz and has 4GB of high-speed RAM to deliver gaming performance that’s up to seven times (7X) faster than its predecessor. A 60ms touch response time ensures lag-free input, and OpenGL 3.0 provides incredible gaming performance. It also has 128GB of built-in storage

 ZenFone 2 Deluxe has built-in 4G/LTE connectivity for blazingly-fast data speeds of up to 150Mbit/s plus 802.11ac Wi-Fi, ensuring stutter-free streaming of video and music as well as a smooth all-round mobile experience. Dual-SIM capacity with Dual Active technology makes ZenFone 2 Deluxe the perfect travel or business companion, allowing users to have two active phone lines on their device so they can keep in touch from anywhere.

Made for selfies: 13MP front shots, Real Tone flash, beautification and best low-light performance

ZenFone Selfie has been carefully engineered and thoughtfully designed to capture the best possible selfies, quickly and simply. It takes just a simple S-shaped swipe on the high-density 1920 x 1080-pixel, Corning^® Gorilla^® Glass 4 display to fire up the 13MP PixelMaster front camera ready for shooting. Gorilla Glass 4 means ZenFone Selfie’s display has twice (2X) the drop-damage resistance of its predecessor and 2.5X retained strength, and is 85% less likely to break in daily use.

ZenFone Selfie includes the brilliant ZenUI Beautification mode for live virtual cosmetics. A few taps is all that’s needed to soften facial features, slim bloated cheeks and brighten skin tone to add vibrancy, and all in real time — injecting instant verve into any composition.

Low-light performance is unparalleled, with innovative pixel-merging technology that increases ZenFone Selfie’s light sensitivity by up to four times (4X), and the incredible Backlight (Super HDR) photography mode that uses special pixel-enhancing technology to enable up to 400%-better brightness in dark and shaded areas.

When more illumination is desired, ZenFone Selfie’s dual-LED, dual-color Real Tone flash brings true-to-life colors in every photo, creating the most natural illumination for indoor portrait shots. The moment the shutter button is pressed; ZenFone Selfie delivers the perfect combination of yellow and white light to produce flash-lit shots capturing authentic skin tones — just like real life.

ZenFone Selfie also has Selfie Panorama mode, which exploits ZenFone Selfie’s f/2.2-aperture front lens and 88-degree field of view to capture panoramic selfies of up to 140 degrees with a simple turn of the wrist. With Selfie Panorama mode enabled, selfies become a party with all friends included — plus the ability to capture panoramic scenery for stunning backdrops.

Picture-perfect photography: Laser auto-focus, extreme close-ups and endless customization

ZenFone Selfie’s rear camera has laser auto-focus technology for the fastest possible clarity. Focusing in low-light conditions is traditionally slow, but ZenFone Selfie’s laser beam measures distances at lightning speed for near-instant focus.

The laser auto-focus even accelerates close-up photography, compensating for the extra distance created by the lens receding during framing. ZenFone Selfie’s rear PixelMaster camera is adept at macro shots, able to focus on objects as near as 6cm, for 13MP close-up clarity to enrapture the eyes.

The intuitive ZenUI Camera app offers 16 customization modes to apply fun effects and for managing professional-style settings to ensure perfect compositions, including Manual, Super Resolution, HDR, Low Light, Night, Depth of Field, GIF Animation, Time Rewind and Smart Remove. One tap on the Manual button summons ZenFone Selfie’s 13 professional-grade settings, including quick access to shutter speed and exposure value, white balance and ISO levels.

See at the speed of light: 13MP PixelMaster camera with rear laser-focus for near-instant shots

The new ZenFone 2 Laser models all benefit from a 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag — and laser auto-focus technology empowers users to capture perfect clarity in just 0.3 seconds.

PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-brighter photos at night, or in low-light scenes, without the need for a flash. When a flash is preferred, ZenFone 2 Laser is equipped with a Real Tone flash to ensure warm skin tones and accurate color.

ZenFone 2 Laser’s PixelMaster camera also has Backlight (Super HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes such as sunset portraits. Pixel-enhancing technology increases contrast by up to 400%, ensuring that foreground subjects stand out clearly and are free of shadows.

For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual mode offers users a DSLR-like experience right on their smartphone.

Corning Gorilla Glass 4: 2X drop-damage resistance with 2.5X more strength

All ZenFone 2 displays are crafted from the latest Gorilla Glass 4 from Corning. Gorilla Glass 4 means ZenFone 2 Laser’s display has twice (2X) the drop-damage resistance of its predecessor and 2.5X retained strength, and is 85% less likely to break in daily use. A microscopically-thin anti-fingerprint coating minimizes scuffs and smudges, allowing the brilliance of ZenFone 2 Laser’s display to shine through.

Simpler, smarter and more personal: ASUS ZenUI with over 1,000 enhancements

Freedom, connection, and expression form the foundation for the ASUS ZenUI mobile user interface. These three pillars have also inspired the evolutionary changes to ZenUI for ZenFone 2 Laser. This latest version offers a simpler and smarter user experience, with a stylish new layout that employs white space for a cleaner design, and which places information front and center for a simpler, smarter user experience.

ZenFone 2 Laser gives everyone the ability to completely customize its interface to match their personal style and usage preferences, including ZenUI’s launcher, themes, fonts, icons, and more.

ZenUI has many great new features — including ZenMotion, SnapView, Trend Micro™ security and ZenUI Instant Updates — that enhance usability; ensure security and privacy; and deliver a seamless user experience. ADVT.