Leading German skin-care product maker Nivea has made waves with a “wacky” gadget that can discharge sunscreen lotion on children baking themselves under the sun.
Nivea collaborated with Jung von Matt/Elbe, a German advertising agency, to engineer the defecating seagull drone for its “Care from the Air” campaign. Not only was it a comic ad campaign, it was also an entry for the Cannes Lion Prize at the international advertising festival this month, tech news site The Next Web said.
In the one-minute video, Nivea employees are on a hunt to track down mischievous and giggly kids who are unprotected from the harmful UV rays of the sun. Once a target child was identified, the seagull drone drifts to excrete sunscreen on the child. Luckily, all children in the video did not stare at the seagull drone with their mouth wide open.
“This is, without question, at the cutting edge of technology and brand integration,” Sir John Hegarty, co-founder of Bartle Bogle Hegarty and jury president of the Titanium and Integrated Lions at Cannes said, according to news site AdWeek.
“It’s the most stupid thing I have ever seen in my whole life,” he wittily critiqued.
READ: New smartphone app can detect body odor in seconds
Last April, Nivea spawned a smartphone app that can “sniff” human body odor in seconds and remind the user to use their deodorant products. Gianna Francesca Catolico