Microsoft accidentally emails press coverage plans to Gizmodo

Microsoft accidentally sent a bunch of emails to Gizmodo early in the week detailing plans for press coverage of the new Skype chatbots. Image INQUIRER.net

Sending an email to an unintended recipient is something that anyone who’s ever worked in an office has had to go through. This time around, someone from Microsoft is probably getting an earful for sending its press-coverage plans to Gizmodo, a technology blog site.

According to The Next Web, Gizmodo was surprised when it received several emails from Microsoft that contained plans for the press coverage of the new Skype chatbots. Also among the emails was a dossier on Mark Sullivan, a Fast Company reporter whom Microsoft had been hoping would interview the company’s corporate vice president.

There were notes on Sullivan’s writing style as well as the frequency of his coverage of Skype. These emails were apparently accidentally sent from Waggener Edstrom, the PR firm that handles communications for Microsoft.

It’s not uncommon that big companies would keep tabs on the journalists that frequently write about them and their products. In fact, it is pretty much protocol to do some background research first before doing or agreeing to an interview and also ensure the credibility of a report.  Alfred Bayle