AMD grabs larger share of GPU market

The Radeon RX 470 is one of AMD’s latest entries into the graphics card market. It is fully VR-ready and wallet-friendly.  Image AMD

It has been a while since AMD last gained ground against NVIDIA in the GPU market but it looks like the winds of change is blowing in AMD’s favor as the company’s market share jumps up, based on second-quarter figures.

AMD gained a 2.5% increase in its market share since last quarter and it is the company’s first increase in four years. While NVIDIA still holds over 70% of the market share, signs are looking good for AMD’s third-quarter figures, reports TechRadar.

The effect of releasing the Radeon RX 400 series hasn’t been factored in yet as these entered the market in the third quarter, which adds to expectations as these graphics cards were very positively received, thanks to their excellent price per performance ratio.

This has not gone unnoticed by NVIDIA recalling the uncharacteristic early release of its GTX 1060 3GB to match price points with the mid-tier RX 470.

For average Joes who can only dream of owning an NVIDIA Titan, this is a very good thing. As AMD continues to take more ground from NVIDIA, the price wars will continue to further make graphics cards even more affordable.

It is worth noting, however, that graphics card prices,  according to a Mercury Research report, have actually gone up by a large margin. This may seem confusing since AMD and NVIDIA are in faact offering cheaper GPUs. The answer lies in the increased demand for high-end GPUs. This demand is skewing the total average price as a result.  Alfred Bayle