Apple developing Snapchat-style app

Apple is working on a few apps that will target younger users and increase engagement on its mobile devices. Image INQUIRER.net

As part of Apple’s strategy to target younger users, the company is developing its own video-sharing app similar to Snapchat and Instagram.

According to a report on 9to5Mac, the company was motivated by the level of engagement that social apps generated on the iPhone. Users averaged 50 minutes a day on Facebook and 30 minutes on Snapchat. The focus for Apple’s app will be on short, easily created videos.

Apple is highly experienced when it comes to video editing and will be employing the same development team behind Final Cut Pro. They will apparently also hire the former president of a video production company to lead the new project.

The company has not been idle when it comes to developing apps with “multiple social-related features.” It has been busy testing out different software that have yet to be released. With the introduction of third-party animated sticker packs for the iMessage in iOS 10, users may soon see more of social apps developed by Apple.  Alfred Bayle