Google, Facebook choke ‘fake’ news sites of ads
Google and Facebook are cutting off advertising to so-called ‘fake news’ sites. Photo shows a Facebook post that asked if news that Pope Francis endorsed Donald Trump was true. The report has been proven false. FACEBOOK SCREENGRAB
WASHINGTON, United States — Google and Facebook moved Tuesday to cut off advertising revenue to bogus news sites, acting after criticism of the role fake news played in the US presidential election.
“We’ve been working on an update to our publisher policies and will start prohibiting Google ads from being placed on misrepresentative content, just as we disallow misrepresentation in our ads policies,” a Google statement to AFP said.
“Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property.”
READ: Facebook’s Zuckerberg shrugs off effect of fake news on US polls
Google CEO Sundar Pichai told the BBC the matter was “a learning moment for us and we will definitely work to fix it.”
Facebook is implementing a similar policy, a spokesman said.
“In accordance with the Audience Network Policy, we do not integrate or display ads in apps or sites containing content that is illegal, misleading or deceptive, which includes fake news,” a Facebook statement said.
“While implied, we have updated the policy to explicitly clarify that this applies to fake news. Our team will continue to closely vet all prospective publishers and monitor existing ones to ensure compliance.”
“Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property.”
Google’s Pichai said there should be “no situation where fake news gets distributed” and committed to making improvements.
“I don’t think we should debate it as much as work hard to make sure we drive news to its more trusted sources, have more fact checking and make our algorithms work better, absolutely,” he said.
The electoral victory of Donald Trump has sparked heightened scrutiny of online and social media, especially the role of bogus news that appeared to help rally Trump supporters.
Some news stories which went viral included headlines such as “Hillary Clinton Calling for Civil War If Trump Is Elected” and “Pope Francis Shocks World, Endorses Donald Trump for President.”
On Monday, internet users searching on Google were delivered a bogus report saying Trump won the popular vote in addition to the Electoral College.
The numbers on a blog called 70 News — contradicting official results tallied so far by states — said Trump received 62.9 million votes to 62.2 million for Hillary Clinton.
The blog urged those petitioning for the Electoral College to switch their votes to reflect popular will to scrap their effort. CBB
