outbrain
Close  

Facebook to start purging fake, click-bait videos from News Feed

/ 03:22 PM August 19, 2017

Facebook users often encounter those annoying fake videos—often static images disguised as mp4 files to create more traction online.

FEATURED STORIES

The social network is finally doing something about it, tweaking its algorithm to make such content become less visible to its users.

ADVERTISEMENT

According to The Verge, Facebook’s upcoming update will put an end to such click-bait posts with fake video play buttons embedded as an image, as well as videos of static images.

Following Facebook’s push of promoting longer video content on people’s news feeds, spammers began exploiting the boost by creating misleading contents for their own gain.

Some clickbait posts and static memes even laid out links to low-quality websites with malicious ads, by disguising itself as 10-second clips.

“Publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease,” Facebook engineers Baraa Hamodi, Zahir Bokhari and Yun Zhang wrote in a blog post. “Most Pages won’t see significant changes to their distribution in News Feed.”

The much-needed update is expected to slowly roll out in the coming weeks, with more and more clickbait posts getting flagged down by the minute.  Khristian Ibarrola /ra

ADVERTISEMENT
TOPICS: clickbait videos, Facebook, News Feed
Read Next
EDITORS' PICK
MOST READ
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2020 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.