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Netflix is testing an Ultra subscription

/ 10:19 PM July 05, 2018

Image: AFP/Stephane De Sakutin

What’s more premium than premium? Well, for Netflix, it could be Ultra, a more expensive subscription tier but that appears to offer the same functionality as the current Premium tier.

According to a report by CNET (sourced from Italian blog Tutto Android), the new package allows four devices to simultaneously play Ultra HD video and audio.

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There are currently three subscription plans to choose from: $7.99 Basic (Standard Definition – 1 screen at a time), $10.99 Standard (HD available – 2 screens) and $13.99 Premium (HD and Ultra HD on 4 screens).

However, a screenshot of the potential new subscription plans released from TuttoAndroid shows a slightly different setup, where the current ‘Premium’ package will lose 2 screens while those opting for high definition on four devices would have to pay a new price of €16.99 (in Italy), essentially equating to a price of $16.99 in the United States if the pricing system remains follows today’s pattern.

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The Ultra package is not visible to all Netflix subscribers and it’s uncertain how long it will be tested; in fact a spokeswoman from the company, Smita Saran, told CNET in an email that “these tests typically vary in length of time,” and “In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.” JB

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TOPICS: devices, Netflix, Subscription, Television, Ultra
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