Pinterest opens Singapore office

MANILA, Philippines — Pinterest has opened an office in Singapore to serve the South East Asian and Indian regions, the picture-sharing social media platform announced Wednesday.

Pinterest opened its Singapore office in a move to expand its services in the Asia-Pacific (APAC) region, with another office in Japan opened in 2013.

Ayumi Nakajima, Pinterest Country Manager for South East Asia and India, noted that Pinterest has a growing audience across the APAC region who use the platform “to create a life they love.”

“There is a great opportunity for brands, publishers and creators on Pinterest to connect with these engaged users when they’re considering what to do or buy next. With a team based in Singapore, we’ll be able to offer an even more relevant experience for our Pinners in one of our fastest growing regions. So no matter where you’re from, Pinterest is serving you ideas that feel personalized for you,” Nakajima said in a statement.

In addition, the Pinterest team in the region “will also support relationships with brands and publishers and make sure Pinterest offers the best localized experience for people from different cultures throughout the region.”

Pinterest said more than 250 million people around the world use the platform each month.

In the APAC region, which is considered to be one of the fastest growing region for Pinterest, there has been an increase of over 50 percent in the number of users between June 2018 and June 2019.

According to Pinterest, this has placed international growth as one of its top priorities, noting that more than half of those using the platform are from outside the United States.

“Unlike other platforms, where the focus is on friends, Pinterest is where people go to focus on themselves. More than 250 million people around the world come to Pinterest each month to plan their future — including what to eat for dinner, what products to buy, where to travel and how to decorate their homes,” Pinterest said.

The team is already working with several regional partners such as Vogue India and Miss Malini in India and  MasakTV, Tastemade and Femina Magazine in Indonesia. /muf