‘Swipe Night’ goes global: Interactive series aims to increase your Tinder matches
Tinder offers a new way to interact with potential matches on its application with dystopian series ‘Swipe Night’ on Sept. 12. Image: Tinder via AFP Relaxnews.
Can a post-apocalyptic series help you start a conversation with potential lovers on Tinder?
The matchmaking application is offering its 57 million users worldwide the chance to take part in a special event where they can decide the outcome of a narrative in order to help break the ice, get interactions flowing and, perhaps, even find love.
“Swipe Night” premiered in the United States in October 2019. At the time, the experiment was a success on Tinder, where matches surged by 26% and interactions by 12%, compared to any other weekend.
Tinder intended to launch “Swipe Night” worldwide last March, but the event had to be postponed due to the COVID-19 pandemic.
This interactive journey allows Tinder users to take part in an apocalyptic scenario. How would you react and what kind of decisions would you make if you only had three hours left to live?
An apocalyptic scenario to fuel conversations
As the story unfolds, users have to make critical choices by swiping, thus changing the course of actions during the episodes.
The sum of all these choices will be visible on your Tinder profile — a way to break the ice with other users who made the same moves as yours.
Karena Evans, who previously directed several of Drake’s music videos, came up with and directed this dystopian series of three episodes. Nicole Delaney, who wrote for the show “Big Mouth”, and Brandon Zuck also worked on the “Swipe Night” project.
“Swipe Night” will unfold live on the Tinder app on Sept. 12, during the three following weekends. CC
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