Apple unveils smaller iPad, the iPad mini

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Phil Schiller, Apple’s senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., Tuesday, Oct. 23, 2012. AP Photo/Marcio Jose Sanchez

SAN JOSE, California—Apple unveiled a smaller version of the iPad on Tuesday, venturing into the market for smaller tablet computers dominated by Amazon, Google, and Samsung.

“This is iPad mini,” Apple’s senior vice president for marketing Phil Schiller said as he displayed the new iPad at an Apple event in San Jose.

“This isn’t just a shrunken down iPad,” Schiller said. “It is an entirely new design.”

The iPad mini’s touchscreen measures 7.9 inches diagonally compared to 9.7 inches on the original iPad.

Apple also unveiled a fourth generation of the original iPad on Tuesday and the California-based company said it has sold over 100 million of the devices in two and a half years.

Apple set the tablet computer market ablaze with the first iPad in early 2010 and stuck with its 9.7-inch screen while rivals introduced lower-price tablets with screens closer to seven inches.

Amazon’s seven-inch Kindle Fire proved popular last year, and a new version was launched last month.

Meanwhile, a Google Nexus 7 powered by Android software joined the Samsung Galaxy in the seven-inch tablet market.

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  • Bench Lauron

    Go whatever brand you’re into ma Apple man yan or ma Android., the best thing is, u enjoy and ur contended on the products you purchased… after all, its all in the mind… and most of the products were into today, are pushed by commercialism and advertisement… ^_^

  • http://profile.yahoo.com/PSYTCFVA3VI3XEFF6CGBSLKVEQ sweetie26

    I’m confused.  This article says that Apple also unveiled a fourth generation of the original ipad.  so dalawa yung nilabas ng Apple?  the Ipad mini and the Ipad 4th gen?

    • http://profiles.yahoo.com/u/U46CFYPI6CU7RPUR2WGE4GT6OQ ricci

      The Ipad mini is released. yes the new 4gen Ipad will also be released but soon maybe a few more months.

  • CmdrAdobo

    iPad and the likes does not guarantee na tataaas ang IQ mo. Stay way or lessen your electronic gadgets, it simplifies your life.

    • http://pulse.yahoo.com/_BL2GYU35SO6HTJUEAUTXS3QFYM George Lapulapu

      if you expect ipad to increase your IQ, certainly ipad is not for you.

      • CmdrAdobo

        Yeah, probably you are the one of those iPad users who look like idiot, disconnected from the real world, and  like a stupid who shakes their iPad while in the train.

        Not cool.

      • http://pulse.yahoo.com/_BL2GYU35SO6HTJUEAUTXS3QFYM George Lapulapu

        if you expect ipad to increase your EQ, certainly ipad is not for you.

  • http://pulse.yahoo.com/_BL2GYU35SO6HTJUEAUTXS3QFYM George Lapulapu

    ok na ako sa ipad1 serves my purpose..and it’s still working well…

  • http://pulse.yahoo.com/_EDXEVEFHW2ZT5VWHDWBNM6XGE4 RyanE

    Samsung Note’s revolutionary S-Pen will set it apart from the competition..

  • http://profile.yahoo.com/DG23KOODQA75FHEFTYCOAKT3A4 Shuriken G

    Looks like a COPY of Samsung Galaxy Note.
    Now who’s copying whom?

    • generalproblem

      looks like lang pre. wala naman yan pingakaiba sa ipad eh pinaliit lang kaya di yan kinopya. yung casing the same 1 piece aluminum pa din. yung samsung di tanggal ang takip kasi mahiang klase baterya hehehe

  • http://profile.yahoo.com/2ORSHXEGITQDUG3EBH6GYXUVKA Mr. Suave

    Ganun talaga kapag patay gutom hanggang inggit na lang.

  • http://pulse.yahoo.com/_XZYL65T5BZ6Z3LQYLXUD3VJL6U Snoopy S

    eto na..para sa mga sosyal at feeling sosyal!..o…sa mga ka-afford at feeling ka-afford para feeling cool daw!..ay naku…pinoy talaga….! sa payabangan lang walang talo tayo….facebook lang pala nag gamit nito..pa ipad-ipad pa…hindi naman makuha lahat ng webpage…!…made in china pa..pweeeh!

    • DarkSideOfTheMoon2

      lol!

    • jobe2012

      Inggit lang yan bro. Pabili ka kay Santa sa pasko para di ka bitter hehe

    • generalproblem

      hehehhe. tol ang dahilan eh wala ka lang pambili. ang tawag dyan eh sour graping.

      • http://pulse.yahoo.com/_XZYL65T5BZ6Z3LQYLXUD3VJL6U Snoopy S

        Boss..pasensya na..may pambili po ako…maski tatlo pa..kayang kaya po…hindi lang po ako “gotta have it for facebook” mentality!…

      • generalproblem

        may pambili ka pala eh bili ka muna para maunawaan mo bakit maraming naloloko dyan. wag ka nang comment ng comment para ano may masabi ka. pero tyak ko wala ka pambili talaga.

      • 1micmoc3

        bakit nga po ba maraming naloloko dyan? paano nyan naiangat ang estado mo sa buhay? naging mas mabuti ka bang tao pag papalit palit ka ng ipad kasabay ng pag release ng latest version nito? may point ka snoopy s. not really sour graping, its just funny gastos ng gastos ang pinoy sa walang kakwenta kwentang bagay makapagyabang lang. susmaryosep. mga pre kung yung ibinili nyo ng ipad at iphone nyo lalo na ung (papalit palit dyan) itinabi nyo nakabili na kayo ng 2nd hand na kotse, or nakapaginvest na kayo sa maganda bond or blue chip stocks. Assuming cash nyo gamit nyo pero pupusta ako ng karamihan dyan ay nagbabayad pa rin hanggang next christmas ng utang nila sa credit card nung binili nila ung ipad nila.

      • http://pulse.yahoo.com/_XZYL65T5BZ6Z3LQYLXUD3VJL6U Snoopy S

        yep…20% po interest nyan….18 gives!..lol….mahal talaga ang payabangan sa atin

      • http://pulse.yahoo.com/_XZYL65T5BZ6Z3LQYLXUD3VJL6U Snoopy S

         oh yeah I understand.. I owned one and I sold it off..A TECHY like me understand the technicality and logic of apple commercial..maraming naloko dyan kasi nagpapaloko..kagaya mo siguro… I made my living making money off hype in the short term and the long term….and actually..pareho sa iyo na nakasama sa naloko sa hype this coming holiday……I’ll be making money off from you!..

      • http://pulse.yahoo.com/_XZYL65T5BZ6Z3LQYLXUD3VJL6U Snoopy S

         tsaka wala talag akong pambili nito…kasi kung may pambili ako nito gaya dati….bad investment…hindi kumikita ang pera ko…mabuti na yung pera ko na lang ang nagtrarabaho para sa akin…ikaw what do you do?

      • generalproblem

        Snoopy ok yang ginagawa mo parang ako nag invest din siguro nga lang kumikita yung investment ko sayo hindi. ang bottomline dito ay hindi mo kailangan mag comments tungkol sa mga tao na bumibili nito na mga pasosyal lang o mga feeling pa sosyal. if you know how to utilize the product magagamit mo yan para ma monitor kung ano man ang investment mo. kahit pa 5/6 ang negosyo mo mgagamit mo pa din yung calculator nyan para kwentahin ang tubo mo. hindi nararapat ang comments mo mas maganda pa wag kana mag comments kasi maraming naiirita sayo.

    • http://pulse.yahoo.com/_BL2GYU35SO6HTJUEAUTXS3QFYM George Lapulapu

      malamang nasa nasa labas ka ng bansa. typical na sa mga nakaalis sa bansa na magyabang sa mga naiwan dito..

      ako’y masaya naman at nasa magandang buhay ka na hehehe yun nga lang di mo matanggap na may ipad na rin dito sa pinas..at ang akala mo ay sikat ka na naka ipad ka sa Amerika .. and hey may starbucks na rin dito ..

      nakakatawa talaga ang mga elitista.. kape tayo, pero kapihan nji akoy lang ako hindi sa istarbaks…

      • http://pulse.yahoo.com/_XZYL65T5BZ6Z3LQYLXUD3VJL6U Snoopy S

        Taga probinsya po ako…….

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