Apple iPhone 5 likely to hit PH market in December — Globe Telecom



MANILA, Philippines — The popular Apple iPhone 5 will likely hit local shores, officially, next month, according to the head of one of the country’s top phone firms.

If true, this means the new iPhone, the sales of which make up the bulk of the California-based gadget-makers annual revenues, would come to the Philippines at about the same time the previous model was launched in the country last year.

“My personal estimate is that it will be launched in December,” Globe Telecom president and CEO Ernest Cu said.

The iPhone 4S device was launched in December 2011 in the Philippines—three months after it was unveiled by Apple CEO Tim Cook at the company’s California headquarters.

The Philippines was included in the fifth batch of countries to receive the iPhone 4S, together with Brazil, Russia, Malaysia, Saudi Arabia, Taiwan and the United Arab Emirates, among others.

Globe previously enjoyed exclusivity for the iPhone, but this ended in 2011 with the iPhone 4S as Apple relaxed restrictions on carriers.

Cu admitted that local carriers tried to convince Apple to include the Philippines in its early batches of countries to get the device. Singapore was the only Southeast Asian country included in the first batch of countries. The others were Japan, the United Kingdom, Canada, and the United States.

He said Apple representatives in the region have not revealed their plans for the device for the Philippine market. “They haven’t told us anything yet,” he said.

The iPhone 5, said to be the last Apple device to have inputs from the company’s late CEO Steve Jobs, was released last September.

The new device is thinner and lighter but taller than all previous iPhones shipped by Apple. It also features long-term evolution or LTE connectivity, a feature that’s been present on other devices, particularly phones running on Google’s Android operating system, since 2011.

A study by market research firm Ipsos released this week show that tablet computers, laptops, and mobile phones are now on the top of holiday shopping lists of most affluent Filipinos.

For other household technology goods, 21 percent are planning on buying new television sets, while 15 percent want new digital cameras.

The study, conducted in the second and third quarters of the year on 1,660 Metro Manila consumers age 25-64, showed that the number of those planning to buy new smart phones doubled from last year. The study’s sample aimed to cover people in the top 9 percent by income of the population. These top 9 percent accounted for 20 percent of domestic consumption, the study said.

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  • ah_ok_fine12

    still cant afford even iphone 4 —
    sana makapulot ako iphone hehe..

    naks buhay na naman mga holdaper/snatcher nito. maka bingwit lang sila kahit isa, benta nila 10k , my pamasko na sila hehehe

    • gagokayonglahat

      Kawawa ka naman. Mahirap ka lang. Wala ka pangbili ng iPhone 4. Ang mura mura na lang nyan.

      • ah_ok_fine12

         well since ikaw etong can afford and naawa ka naman pala sa akin for being mahirap, then why not get me one those iphone 4

  • watS_uP

    kulang pa budget para mabigyan si misis sa  darating na Pasko! :)

  • Littlefox131

    Wow…. Is anybody requiring you to buy?

  • gilbs72

    Apple (between the lines): Your needs and your money are of secondary importance.  We build the iPhone to satisfy what we think you should need in a phone. We release them as we please, and whenever we want to. You will still pay the price we demand of it, even if we want it almost double the price of our competitors.  We design our OS the way we want. We use the material we want and the colors we want.  That’s how important we are to you, and not the other way around.

    • Apple

      Go enjoy your Nokia 5110 dude, buy what you can afford and would suit your need.

      Steve Job Jr.

    • don n

       in short, “We tell you what to buy when we say so”

  • John Sulayman

    The iPhone 5 has already hit the PH market. Once again, Telcos are still one step behind.

  • airmango

    duh..obvious naman na sa Decemeber irerelease.. eh matatapos na kaya ang November…

  • CmdrAdobo

    Ubos ang bonus at 13th month pay.

    If you dont earn 150,000 PHP/month, I dont think you can afford this (unless regalo ng daddy mo).

  • ryq24

    iphone is just too expensive and are even more expensive if they are lock in to globe and smart. apple should think about selling unlock version which could force the two telcos to lower their price a bit. or else they will just continue to lose market share to samsung which is way cheaper.

  • ISCA

    Wow! Trying to convince Apple to put the country at 1st batch? Under what reasons? that the Phils has one of the biggest demands for Iphone? How much did Globe sell the 4S? Can an employee earning about P20,000/month get an Iphone? At what cost?

    “A study by market research firm Ipsos released this week show that
    tablet computers, laptops, and mobile phones are now on the top of
    holiday shopping lists of most AFFLUENT Filipinos…”

    • don n

      Take note, AFFLUENT pinoys. So, that’s the 1%

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