Quantcast
Latest Stories

Yengo expands services to 5 more countries



MANILA, Philippines – Yengo, an international online-service for traffic generation and business promotion, is set to expand to Vietnam, Indonesia, Korea, Singapore and China, according to its emailed statement.

Before this, Yengo set up business in Thailand, Philippines, and India, it said.

Yengo doubled its income by December 2012 compared to 2011 and has registered a 20 percent growth in the number of users in Thailand, it said.

The growth and expansion of Yengo can be attributed to it being a “teasernet”.

These teasers, composed of bright pictures and interesting heads meant to encourage users to click for more information, are placed on popular news websites.

“People read teasers and if interested click on them, bringing them to the Yengo news page where they can find whole text, according to the statement.

Having come to the Asian media market in 2011, Yengo’s large audience and scheme of attracting traffic have also lured advertisers to the website.

Yengo’s prototype, the famous Russian teasernet Direct/ADVERT, was started in 2010 by Search Technologies Company, am industry expert on the Russian Internet environment. Its local success prompted the company to expand abroad, hence, its international name, Yengo.

“We created Yengo first of all as affordable tool for internet marketing and traffic generating. Yengo is extremely effective for news and content websites that need to drive daily as much traffic as possible. For such advertisers cost per click is really low – they can attract people for 0.25-0.50 per click,” said Dmitry Remsha, CEO at Yengo Pte Ltd.

“We also can be helpful for businesses that work on FMCG market. For them we are good alternative to traditional Google Ads and like these services. With Yengo they can save money and get people for reasonable price that traditional media tools often can’t offer these days,” said Remsha.

“I would still tell a couple of words on Google Ads defense,” said Stepan Eryomin, executive director of Yengo Pte Ltd.

“Actually Yengo can’t compete with it in terms of businesses with narrow targeted audience. I do think that for some cases there is no yet any alternative but Google Ads. Yengo is absolutely powerless if you sell some industry equipment for instance or something like this. Do not come to Yengo with such products – your way is Google. But Yengo can be a great additional sales channel when you sell furniture or clothes or something people can buy impulsively. And of course we are irreplaceable if talking about driving affordable traffic for news and content providers. Here we are the one,” he said.

The Yengo partner network consists of many websites that sell traffic to Yengo.

“Partners are as much important for our business as advertisers. Without them it would be impossible to gather such a great audience in one point. Therefore we are interested in our partners financial satisfaction,” said Eryomin.

“In the very beginning we intentionally refuse to place boring goods ads on partner’s websites. We decided to use news written by our own editors. People love news, they willingly click on them that in the end results in good profit for partners,” he said.

Remsha said Yengo experimented with several partner websites about the inclusion of advertisements.

“Actually it was made in partner’s interest,” said Remsha. “We thought that it would be better for partners to combine news and ads if it can increase their income. Working with a new partner, Yengo analyzes its traffic and income and automatically translates news or ads or both depending on what is most profitable for concrete partner. But partner always can interfere and translate content he prefers to see on his website,” he said.

Yengo said its partners could earn an average of $350-$600 monthly to as high as $3,000, said Eroymin.

At the same time, Yengo said it allowed its partners to provide a “thematic filter” that would allow them to exclude content that would not fit their websites.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

Vettel hoping for resurgence at Chinese GP 23 mins elapsed Russia promises support to ending Ukraine crisis 47 mins elapsed Busted valve delays water interruption 59 mins elapsed Cardinal Tagle decries human ‘commercialization’ 1 hour elapsed Religion builds bridges in ethnically split Cyprus 1 hour elapsed Iran general urges Tehran to make new UN pick 2 hours elapsed Exodus of Manila-bound Lenten vacationers begins 2 hours elapsed DOH to continue tracking co-passengers of OFW infected with MERS virus 2 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: advertising , Internet , Online , Yengo



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement
  1. Nasa’s moon-orbiting robot crashes down
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens seethe over Aquino’s ‘sacrifice’ message
  4. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  5. Netizens pay respects to Gabriel Garcia Marquez
  6. Nokia recalls 30,000 chargers for Lumia 2520 tablet
  7. Facebook rolls out ‘nearby friends’ feature
  8. Filipinos #PrayForSouthKorea
  9. Taylor Swift tries video blogging, crashes into fan’s bridal shower
  10. Mommy Dionisia Pacquiao scores, takes over social media
  1. Did Deniece Cornejo lambast Vhong Navarro on social media?
  2. Mommy Dionisia Pacquiao scores, takes over social media
  3. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  4. Memes flourish after Pacquiao victory
  5. Nude and so dangerous
  6. Netizens react to Pacquiao’s victory over Bradley
  7. IT technician found guilty of defrauding firm of P130,000
  8. Netizens seethe over Aquino’s ‘sacrifice’ message
  9. Philippines may watch ‘blood moon’ online
  10. Online-addicted man arrested over son’s death
  1. #RejectedBbPilipinas2014Questions flood Twitter
  2. Did Deniece Cornejo lambast Vhong Navarro on social media?
  3. Netizens fall in love with Crimea prosecutor Natalia Poklonskaya
  4. Mommy Dionisia Pacquiao scores, takes over social media
  5. Nude and so dangerous
  6. Mommy Dionisia sings ‘Riking Bull,’sends netizens ablaze
  7. Russia tries to curb Crimean prosecutor’s Internet fame
  8. Memes flourish after Pacquiao victory
  9. Why didn’t missing jet passengers use their cellphones?
  10. Netizens thank Capa for Lee arrest

News

  • Russia promises support to ending Ukraine crisis
  • Busted valve delays water interruption
  • Cardinal Tagle decries human ‘commercialization’
  • Religion builds bridges in ethnically split Cyprus
  • Iran general urges Tehran to make new UN pick
  • Sports

  • Vettel hoping for resurgence at Chinese GP
  • MLB pitcher donates $100,000 for Sewol ferry victims
  • Hamilton takes pole at Chinese Grand Prix
  • Duke’s Rodney Hood joining Jabari Parker in NBA draft
  • Phelps entered in 3 events at comeback meet
  • Lifestyle

  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • Entertainment

  • Myx TV premieres Asian American ‘docu-series’
  • A nutty finale for ‘Scandal,’ TV’s craziest show
  • EXO postpones release of mini album ‘Overdose’
  • ‘X-men’ filmmaker slams ‘fabricated’ sex attack claims
  • Singer Chris Brown’s bodyguard on trial in DC
  • Business

  • Fiat-Chrysler to produce iconic Jeep in China from 2015
  • US commerce secretary spells out economic facet of ‘pivot to Asia’
  • Italy sells luxury state cars on eBay
  • Asian shares mostly up in quiet trade
  • Dollar up in Asia on US jobs data, Ukraine deal
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • DOH to continue tracking co-passengers of OFW infected with MERS virus
  • 5 Filipinos with MERS in UAE reported in stable condition
  • PH boosts MERS monitoring after UAE nurse scare
  • Canadians back PH plea to take back waste
  • We treasure our Sierra Madre
  • Advertisement
    Marketplace