February 14th, 2013 08:58 PM
MANILA, Philippines – Yengo, an international online-service for traffic generation and business promotion, is set to expand to Vietnam, Indonesia, Korea, Singapore and China, according to its emailed statement.
Before this, Yengo set up business in Thailand, Philippines, and India, it said.
Yengo doubled its income by December 2012 compared to 2011 and has registered a 20 percent growth in the number of users in Thailand, it said.
The growth and expansion of Yengo can be attributed to it being a “teasernet”.
These teasers, composed of bright pictures and interesting heads meant to encourage users to click for more information, are placed on popular news websites.
“People read teasers and if interested click on them, bringing them to the Yengo news page where they can find whole text, according to the statement.
Having come to the Asian media market in 2011, Yengo’s large audience and scheme of attracting traffic have also lured advertisers to the website.
Yengo’s prototype, the famous Russian teasernet Direct/ADVERT, was started in 2010 by Search Technologies Company, am industry expert on the Russian Internet environment. Its local success prompted the company to expand abroad, hence, its international name, Yengo.
“We created Yengo first of all as affordable tool for internet marketing and traffic generating. Yengo is extremely effective for news and content websites that need to drive daily as much traffic as possible. For such advertisers cost per click is really low – they can attract people for 0.25-0.50 per click,” said Dmitry Remsha, CEO at Yengo Pte Ltd.
“We also can be helpful for businesses that work on FMCG market. For them we are good alternative to traditional Google Ads and like these services. With Yengo they can save money and get people for reasonable price that traditional media tools often can’t offer these days,” said Remsha.
“I would still tell a couple of words on Google Ads defense,” said Stepan Eryomin, executive director of Yengo Pte Ltd.
“Actually Yengo can’t compete with it in terms of businesses with narrow targeted audience. I do think that for some cases there is no yet any alternative but Google Ads. Yengo is absolutely powerless if you sell some industry equipment for instance or something like this. Do not come to Yengo with such products – your way is Google. But Yengo can be a great additional sales channel when you sell furniture or clothes or something people can buy impulsively. And of course we are irreplaceable if talking about driving affordable traffic for news and content providers. Here we are the one,” he said.
The Yengo partner network consists of many websites that sell traffic to Yengo.
“Partners are as much important for our business as advertisers. Without them it would be impossible to gather such a great audience in one point. Therefore we are interested in our partners financial satisfaction,” said Eryomin.
“In the very beginning we intentionally refuse to place boring goods ads on partner’s websites. We decided to use news written by our own editors. People love news, they willingly click on them that in the end results in good profit for partners,” he said.
Remsha said Yengo experimented with several partner websites about the inclusion of advertisements.
“Actually it was made in partner’s interest,” said Remsha. “We thought that it would be better for partners to combine news and ads if it can increase their income. Working with a new partner, Yengo analyzes its traffic and income and automatically translates news or ads or both depending on what is most profitable for concrete partner. But partner always can interfere and translate content he prefers to see on his website,” he said.
Yengo said its partners could earn an average of $350-$600 monthly to as high as $3,000, said Eroymin.
At the same time, Yengo said it allowed its partners to provide a “thematic filter” that would allow them to exclude content that would not fit their websites.