Quantcast
Latest Stories

Taiwan’s struggling HTC launches latest ‘phablet’ phone



The new HTC One Max phone is seen in an undated photo provided by HTC Corp. The new HTC One Max will have one feature unavailable with the smaller models: a fingerprint identification sensor similar to that on Apple’s new iPhone 5S. It’s an optional way to unlock a phone without needing a four-digit passcode. AP

TAIPEI—Struggling Taiwanese phone manufacturer HTC launched its latest plus-sized handset in Beijing Tuesday, hoping to cash in on the fast-growing Chinese market where users are demanding increasingly larger screens.

The “One Max,” which boasts the widest display in the HTC family at 5.9-inches and a fingerprint scanner, is to be rolled out around the world from the middle of the month, the company said.

The device—which sits in the so-called “phablet” category where handsets are larger than average smartphones but smaller than tablets—will not receive its Taiwan or Unites States launch until later this week, although reporters in Taipei were briefed on the new device Tuesday.

A company spokesman would not comment on reports that publication of the phone’s specifications was brought forward 24 hours following a media leak.

Analysts said it was in China where the Taiwanese manufacturer hoped the One Max would prove popular as it struggles against its more popular rivals Samsung and Apple.

“It is reasonable that HTC is now giving priority to China as it is expected to emerge as the most fast-growing and biggest smartphone market in the world,” a senior industry analyst told AFP, speaking on condition of anonymity.

He was mindful of a pledge by HTC chairwoman Cher Wang to take a 20 percent share of China’s lucrative high-tier smartphone market by next year.

But the analyst predicted the amount of One Max handsets HTC is able to ship to China would not be high enough to significantly lift up the company’s fortunes.

According to research firm IDC, sales of smartphones in China could grow 25 percent in 2014 to 450 million units from a forecast 360 million for 2013.

Supersized handset

The phone’s large screen is part of a trend across high-end smartphone manufacturers to offer larger devices as consumers increasingly rely on the phones in their pockets to surf the Internet and watch movies.

“We’re introducing this supersized handset as users are changing their habits,” an HTC official, told reporters in Taipei.

The pricing structure for the handsets will be announced later this week, he said.

The new product, operating on an Android 4.3 platform, will also come equipped with a fingerprint scanner on the back of the device, the first time HTC has offered such a device.

Last month Apple offered a similar scanner on the front of its top-of-the range iPhone.

The HTC scanner will allow users to unlock their screen as well as swiftly launch up to three applications using three different fingers.

“This fingerprint scanner will enable users to swiftly access the gadget while ensuring an improved security feature,” the official said.

The move comes less than six months after its new flagship smartphone, the 4.7inch screen One was put on the market.

But the much-anticipated gadget has so far failed to come to the rescue of the company as it battles long-term rivals Apple and Samsung as well as China’s emerging brandnames such as Huawei.

HTC swung to a net loss of Tw$2.97 billion ($101 million) in the three months to September, compared with a net profit of Tw$3.9 billion a year ago. It made a net profit of Tw$1.25 billion in the second quarter.

The Taiwanese firm held a 4.6 percent share of the global smartphone market in 2012, sharply down from 8.8 percent a year earlier. Samsung held a 30.3 percent stake while Apple had 19.1 percent, according to research firm IDC.

As part of its efforts to boost sales, the company has planned a range of mid-tier smartphones later this year as analysts warn of waning demand for high-end gadgets.


Follow us on Facebook Follow on Twitter Follow on Twitter




Recent Stories:

Anti-Obama protesters clash with police in Manila 7 mins elapsed Lacson: Number of pork-tainted senators could form quorum 9 mins elapsed Anti-Obama protesters clash with police in Manila 15 mins elapsed Filipina, 51, shot dead by 24-year-old American boyfriend 38 mins elapsed Napoles’ surgery successful—doctor 39 mins elapsed Santiago wants Senate to recall Napoles 52 mins elapsed Visa-free US trip? Do not believe it, says consulate 1 hour elapsed Sherpas leave Everest; some expeditions nix climbs 2 hours elapsed
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: HTC , One Max , phablet , Taiwan , telecom



Copyright © 2014,
.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement Advertisement

News

  • Anti-Obama protesters clash with police in Manila
  • Lacson: Number of pork-tainted senators could form quorum
  • Anti-Obama protesters clash with police in Manila
  • Napoles’ surgery successful—doctor
  • Santiago wants Senate to recall Napoles
  • Sports

  • Pacers rally past Hawks 101-85 to even series
  • David Moyes out as Manchester United manager
  • Nadal to face fellow Spaniard at Barcelona Open
  • Defensive Chelsea holds Atletico in scoreless draw
  • Popovich wins NBA coach of the year
  • Lifestyle

  • Wanted: Beauty queen with a heart that beats for the environment
  • Kim Atienza: At home with art and design
  • Life lessons I want to teach my son
  • Sweet party for Andi Manzano
  • Safety in online buying and selling
  • Entertainment

  • Ex-Fox exec denies allegations in sex abuse suit
  • Kris Aquino backtracks, says Herbert Bautista and her are ‘best friends’
  • Summer preview: Chris Pratt enters a new ‘Galaxy’
  • Bon Jovi helps open low-income housing in US
  • Summer movie preview: Bay reboots ‘Transformers’
  • Business

  • McDonald’s 1Q profit slips as US sales decline
  • SEC approves SM’s P15B retail bond offer
  • $103M Vista Land bonds tendered for redemption
  • Oil slips to $102 as US crude supplies seen rising
  • SC stops Meralco power rate hike anew
  • Technology

  • Engineers create a world of difference
  • Bam Aquino becomes Master Splinter’s son after Wiki hack
  • Mark Caguioa lambasts Ginebra teammates on Twitter
  • Brazil passes trailblazing Internet privacy law
  • New York police Twitter campaign backfires badly
  • Opinion

  • One-dimensional diplomacy: A cost-benefit analysis of Manila’s security deal with Washington
  • No ordinary illness
  • Reforest mountains with fire trees and their kind
  • Day of the Earth
  • When will Chinese firm deliver new coaches?
  • Global Nation

  • Filipina, 51, shot dead by 24-year-old American boyfriend
  • China, rivals sign pact to ease maritime tensions
  • Visa-free US trip? Do not believe it, says consulate
  • Obama visit to Asia seen as counterweight to China
  • Violence mars militant protest at US Embassy
  • Advertisement
    Marketplace