MANILA, Philippines–Sun Cellular is working on further widening its coverage areas and improving its indoor coverage penetration as consumer demands keep on changing.
Charles A. Lim, Chief Operating Officer of Sun Cellular, said they would further enhance Sun’s presence in urbanized areas by deploying high gain antennas and installing more In-Building Systems.
“The immense demand for our services in urban areas has prompted us to further improve our coverage inside condominiums, offices, and other urban establishments,” Lim explained.
Lim added that Sun Cellular will augment their more than 6,000 existing cell sites to further strengthen their coverage in North Luzon, Visayas and Mindanao, where Sun’s affordable communication products are likewise in demand.
The mobile technology landscape has changed drastically over the past few years as consumer demand for communication and data services now extends beyond conventional call and text messaging. People nowadays practically stay always on-line with the advent of social networking sites like Facebook and Twitter and the proliferation of portable internet devices such as smartphones and tablet computers.
Lim added that Sun Cellular recognizes the need to ensure that its network must be ready not only to meet this current demand from its current and future subscribers but also to anticipate the direction the market is headed and prepare for the increasing demand for reliable voice and faster data services.
Sun Cellular says this intense network improvement program will complement their state-of-the-art network technology. “Our All-IP Next Generation Network is the most modern mobile technology designed for true unlimited service. Now imagine multiplying the reach of this network, then definitely, you’ve got a broader, and more cost-efficient network that ultimately benefits subscribers,” said Richard Zawila, Sun Cellular Senior Executive Technology Advisor.
Zawila explained the All-IP Next Generation Network is the technology that enables Sun to offer its unlimited services as permanent products. All-IP Next Generation Network transmits text messages and voice calls more efficiently using Internet-like technology. “Given this our network transmits text and voice using only half the resources that an older network technology would require, hence Sun Cellular’s lowest rates in the market,” Zawila added.
Sun Cellular is a member of the PLDT Group.