A profile picture with an iPhone is a lot sexier than one with a BlackBerry, says study | Inquirer Technology

A profile picture with an iPhone is a lot sexier than one with a BlackBerry, says study

/ 06:36 PM August 30, 2020
iphone women selfie

INQUIRER.net stock photo

British website Comparemymobile.com has conducted an amusing study on the impact of high-tech branding on online dating. It found that profile pictures with visible Apple products had more success than identical snaps with phones by other brands, especially BlackBerry.

Profile pictures with a clearly visible iPhone generated 76% more matches than standard photos with no visible hardware. Other Apple products, notably the Apple Watch (+61%) and AirPods (+41%), also had a positive impact on eliciting responses.


Even more interestingly, Apple was one of only two brands to boost the number of matches, the other being Samsung. Profile pictures with a smartphone by the Korean manufacturer attracted 19% more expressions of interest than neutral ones.

Perhaps the most important finding of all was that as a general rule, it is not a good idea to post profile pictures with high-tech devices by other brands, because they will likely reduce the number of matches. In particular the study found that this applied to snaps with smartphones by Google (-10% matches), Sony (-14% matches), Huawei (-23% matches) and OnePlus (-30% matches). However, the one device that you should never show in a dating site profile picture is the venerable BlackBerry (-74% matches).


For the purposes of the study, Comparemymobile.com created identical profiles for men and women both with and without clearly visible smartphones on several apps and in several cities around the world. JB


Taking a selfie may help safeguard your health — study

Editing your selfies could be making you feel worse, says study

TOPICS: Blackberry, dating, gadgets, iPhone, Online dating, profile picture
Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2021 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.