Google unveils new Pixel handsets with 5G wireless

/ 06:35 PM October 03, 2020
Google Pixel

Google unveils new Pixel handsets with 5G wireless. Image: AFP/Google/Handout via AFP Relaxnews

Google on Wednesday unveiled two new smartphones with 5G wireless capability under its Pixel brand, which showcases the Android mobile system but has limited market share.

The new Pixel 5 will start at $699 (around P34,000) for United States customers and its reduced-price Pixel 4a with 5G at $499 (around P24,000), the California tech giant announced at a streamed event.


The phones will be available from Oct. 15 in the U.S. and other markets.

The new handsets are “packing more helpful Google features into phones backed by the power and speeds of 5G,” said Google vice president Brian Rakowski.


The announcement puts Google, for the moment, ahead of Apple in the 5G smartphone race, with a 5G iPhone widely expected to be unveiled in the coming weeks. It also positions Google with a competitively priced 5G device as consumers begin looking for upgrades.

Google’s Pixel handsets have won positive reviews for their powerful cameras and integrated artificial intelligence, but have failed to crack the top ranks of the smartphone market dominated by the likes of South Korea’s Samsung, Apple and China’s Huawei.

The Pixel devices nonetheless serve as a showcase for Google and Android, integrating hardware and software and the newest Google applications.

“Google has pivoted its Pixel line from competing at the highest price points to offering more value, but the competition has intensified in the mid-tier market as well,” said Avi Greengart of the consultancy Techsponential.

“That leaves the Pixel 5 again trying to differentiate itself on its camera and software.”

The launch comes with the global smartphone market struggling from the pandemic-induced economic crisis and with many consumers waiting for 5G devices.

Total smartphone sales were down 16% in the second quarter, according to research firm IDC, whose survey showed Huawei leading the market ahead of Samsung, Apple and Chinese firms Xiaomi and Oppo.


At Wednesday’s event, the company also announced a ramped-up version of its Google TV platform which competes against Roku and Amazon’s Fire TV.

“The new Google TV experience brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you,” said Google TV senior director Shalini Govilpai.

Also unveiled was a new Nest Audio smart speaker which is 75% louder and has 50% stronger bass than its original smart speaker with the Google Home brand, according to the company. IB


Google unveils cheaper Pixel smartphone, teases 5G

Apple rolling out gender-neutral Santa emoji

TOPICS: 5G, Android, Google, Google Pixel, new phones, smartphones
Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2020 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.