Nintendo teams up with Pokemon Go creator for smartphone games | Inquirer Technology
Close  

Nintendo teams up with Pokemon Go creator for smartphone games

/ 12:18 PM March 24, 2021

Image: Pokémon: Let’s Go official website

Japanese games giant Nintendo is teaming up with the United States firm behind runaway hit Pokemon Go to develop augmented reality smartphone games, the two companies said Tuesday.

Their first joint venture will involve Nintendo’s lovable half-vegetable, half-animal Pikmin characters in a game expected to launch sometime this year.

ADVERTISEMENT

Augmented reality (AR) technology allows images and animations to be superimposed on the real-world view seen on a smartphone’s rear camera.

It was key to the success of Niantic’s Pokemon Go, which thrilled users around the world with the appearance of Pokemon characters in their neighborhoods across the globe.

FEATURED STORIES

“Niantic’s AR technology has made it possible for us to experience the world as if Pikmin are secretly living all around us,” Nintendo representative director Shigeru Miyamoto said in a press release.

Miyamoto, creator of Pikmin and other famed Nintendo characters including Super Mario and Donkey Kong, said the new app would be designed around “making walking fun.”

Nintendo had in the past been reluctant to let its characters venture outside traditional consoles and into the increasingly popular world of smartphone gaming.

But in recent years, it has released a string of mobile titles, including 2016’s “Super Mario Run” and 2019’s “Mario Kart Tour.”

“The deal could help address complaints among investors that Nintendo hasn’t been able to earn much from smartphone apps,” Hideki Yasuda, an analyst at Ace Research Institute, told Bloomberg News.

“As we continue to expand our games portfolio, it was a natural next step to team up with Nintendo,” Niantic CEO John Hanke said in a joint press release.

“We’re looking forward to shaping the future of AR together,” he added, without offering details on which other Nintendo characters might be in line for AR games.

ADVERTISEMENT

Pokemon Go has been hugely successful since its 2016 launch, earning more than a billion dollars in the first 10 months of 2020 alone, according to tracker Sensor Tower. JB

RELATED STORIES:

21-year-old murdered after witnessing robbery while playing ‘Pokémon Go’

New ‘Resident Evil’ film will tell of origins, says director Johannes Roberts

TOPICS: augmented reality, Gaming, Niantic, Nintendo, Pokemon Go
Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2021 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.