Mark Zuckerberg Says Meta Is Building AI ‘Personas’

Meta CEO Mark Zuckerberg said his company is creating a “new top-level product group… focused on generative AI.”

The team will begin building “creative and expressive tools” and focus on developing “AI personas that can help people in a variety of ways.”

Zuckerberg’s team will implement these personas into Messenger, Instagram, and Whatsapp and create “video and multi-modal experiences.” 

How might the Meta AI persona work?

Mark Zuckerberg sets challenge this year of building his own personal AI assistant https://t.co/xOWD48YUxJ pic.twitter.com/pjgV8NwVvh

— Financial Times (@FT) January 4, 2016

Artificial intelligence and AI chatbots have been advancing rapidly, so most readers might be getting whiplash from all its developments.

Consequently, we will briefly discuss what AI chatbots are before we tackle Meta’s AI persona. In late 2022, the AI text generator ChatGPT took the world by storm.

It can create essays and answer questions as if it were a human. ChatGPT could write essays, poems, and scientific papers within seconds. 

It sparked fears among many, particularly those in the academe who feared it would jeopardize academic honesty in schools. 

On the other hand, people saw an opportunity to make products and services more accessible via artificial intelligence. 

In response, many tech firms started developing unique AI systems. Some, like Meta, want to take it to the next level by creating an AI persona. 

Fortunately, we can point to one example of an active AI persona, so we could use that to explain how Meta’s persona could work.

Snapchat launched My AI three days ago, and it appears like an ordinary contact in a user’s friend list.

People could ask it to answer questions and converse with it like a human. However, its alien Bitmoji profile may seem off-putting at first. 

More importantly, Snapchat’s AI persona could help us understand how Meta might offer one.

Its parent company Snap made it by taking ChatGPT and implementing several limits. 

As a result, it adheres to the company’s safety and trust policy. It will not help you cheat on homework or write explicit content, but you could talk to it. 

How might the Meta AI persona work?

Photo Credit: www.digitaltrends.com

Zuckerberg might create a Meta AI persona similar to Snapchat. It would have several limiters to make sure it complies with the company’s guidelines.

However, it could set itself apart from the competition by not using ChatGPT. Meta recently announced that it is working on an AI language generator called LLaMA.

The acronym stands for Large Language Model Meta AI, and he would likely incorporate it into the AI persona. 

Axios reports Meta created a team for the job led by Ahmad Al-Dahle, Meta’s VP of AI and machine learning. 

Conclusion

Mark Zuckerberg announced yesterday Meta is working on AI personas for its apps. Still, Zuckerberg reminds people that it is a work in progress:

“We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way.”

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