FeaturePrint App Spots Fakes By Taking Pics | Inquirer Technology

FeaturePrint App Spots Counterfeits By Taking Pictures

12:03 AM May 31, 2023

Alitheon announces a new AI-powered app, FeaturePrint, which allegedly detects counterfeit with a single iPhone photo. Its Optical Artificial Intelligence analyzes and converts the intricate characteristics of an item into a unique numerical identity. Then, the app identifies specific qualities that distinguish an item from counterfeits.

The FeaturePrint app is another triumph for artificial intelligence and humanity as they forge a digitalized future. It could revolutionize supply chains by ensuring nobody swaps or fakes your items during distribution. Moreover, small businesses could enjoy the same benefits because you only need the mobile app.


This article will discuss how to use the FeaturePrint app. Then, I will discuss its potential real-world applications, such as improving supply chains. Whether interested in FeaturePrint or artificial intelligence, this article is a must-read.

How do you use the FeaturePrint app?

Smartphone screen displaying the FeaturePrint app interface with step-by-step instructions.

Photo Credit: gizmochina.com

You cannot download the FeaturePrint app on the Apple App Store and Google Play Store at the time of writing. However, AI company Alitheon explained how to use it:

  1. Take a photo of an item, product, or equipment part with a mobile phone or industrial camera.
  2. Then, wait for the app’s algorithms to identify and codify the object’s unique attributes. It will assign a “digital fingerprint” called a FeaturePrint.
  3. Take a picture of a similar product, and the mobile program will compare it with the FeaturePrint.
  4. Next, the app will notify you whether you have a counterfeit.

Why did Alitheon create the FeaturePrint app?

AI company Alitheon said it created the app to combat counterfeiting globally. Its website states the world loses approximately $3 trillion in counterfeiting and piracy.

The International Chamber of Commerce said the value of international and local counterfeit trade was $710 to $917 billion in 2013. However, conventional registration methods are not enough to solve the problem.

“Most of the world’s goods are either untraceable or only known through an identification proxy added to objects. Barcode labels, etchings, seals, and exotic materials declare the provenance of individual items. They can also be lost, damaged, faked, changed, and manipulated,” Alitheon said.

The tech firm claimed losing these authentication tags makes products anonymous. As a result, such failures cost businesses worldwide hundreds of billions of dollars annually.

In response, the tech firm created the FeaturePrint app, which uses a product’s picture to create a unique identifier. As a result, the product itself helps you identify fakes.


“Most identification systems today use proxies such as barcodes, QR codes, or RFID tags. These can be obscured, detached from the object, or themselves be counterfeited. By making the object its identifier, Alitheon does not need them,” the AI firm claims.

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The FeaturePrint app doesn’t determine whether an item is fake. Instead, it confirms objects registered to its system. Say you registered a watch on the mobile app.

The mobile program can detect if you took a picture of a watch that matches your record. However, taking pictures of unregistered items will not provide accurate information.

You cannot download Alitheon’s app on mobile app stores at the time of writing. Instead, it offers FeaturePrint as a business-to-business solution. Some companies already use the app, such as the London Bullion Market Association and FAST Sneaks.

What are FeaturePrint’s potential applications?

Diverse objects representing various industries, with FeaturePrint app logo overlayed, highlighting its versatile applications.

Photo Credit: metrology.news

Alitheon listed several purposes of the FeaturePrint. For example, it explained that the app could become essential to global supply chains.

Suppliers, distributors, and other distribution aspects could use the device to authenticate goods. As a result, everyone is sure they receive the correct goods with nothing missing or swapped.

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The company also cited gold smuggling and counterfeiting. Alitheon claims its app could help customers and businesses confirm receiving real and legal precious metals.

It could also become useful for online marketplace customers. If you’re buying an expensive item, FeaturePrint allegedly could guarantee you are purchasing what you intended.


Artificial intelligence company Alitheon created an AI-powered app that detects counterfeits. As a result, businesses worldwide could prevent wasting money on counterfeit goods.

The company has not listed any pricing information at the time of writing. Also, you cannot download it from app stores yet. Contact Alitheon for more information.

Artificial intelligence has been expanding to more real-world applications. Learn more about these developments and more by following Inquirer Tech.

Frequently asked questions about FeaturePrint

How does the FeaturePrint app detect counterfeits?

The app uses advanced artificial intelligence algorithms to analyze various physical characteristics and unique features of a product. It compares these features with a vast database of known authentic products to determine if an item is genuine or counterfeit.

Is the FeaturePrint app accurate in detecting counterfeits?

Yes, the FeaturePrint app is designed to provide highly accurate results. Its AI algorithms have been trained on a large dataset of authentic and counterfeit products, enabling it to recognize even subtle differences. However, no tool is foolproof. Expect some margin of error with this app and other authenticators.

How can I download the FeaturePrint app?

Alitheon has not listed FeaturePrint on popular app markets like Google Play Store and Apple App Store at the time of writing. However, it does work on mobile devices and industrial cameras. Contact Alitheon to discuss how to use the FeaturePrint app for your business.

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TOPICS: AI, app, fake goods, interesting topics, Trending
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